Strategic Marketing Planning Lead

TD; Wilmington (DE); On-site; USD 91,000 - 118,000; Full time

Job summary

TD is seeking a Marketing Planning Manager to join the Consumer marketing team in New York. You will translate business, client, and product strategies into integrated marketing plans and tactics across digital and direct-to-consumer channels.

You will work in an agile pod, partnering with stakeholders to drive strategy, execution, and measurement, and you will bring deep marketing planning experience from large financial services institutions.

Qualifications

• 7+ years experience in marketing or marketing planning roles.
• Experience navigating large, complex organizations in agile environments.

Responsibilities

• Lead cross-functional marketing strategy planning for moderate scope programs.
• Translate business strategies into integrated marketing plans leveraging digital and direct-to-consumer channels.
• Collaborate with internal and external partners to execute campaigns and measure performance.

Skills

Marketing planning

Cross-functional leadership

Agile governance

Strategic communication

Education

Undergraduate degree

Tools

Marketing analytics tools

Job description

TD is seeking a Marketing Planning Manager to join the Consumer marketing team in New York. You will translate business, client, and product strategies into integrated marketing plans and tactics across digital and direct-to-consumer channels.

You will work in an agile pod, partnering with stakeholders to drive strategy, execution, and measurement, and you will bring deep marketing planning experience from large financial services institutions.