Strategic Marketing Planning Lead – Banking

TD; New York (NY); On-site; USD 48,000 - 78,000; Full time

Job summary

TD Bank in New York, NY seeks an Associate Marketing Planning Manager to translate business strategy into consumer marketing plans for deposits and payments. You will work with an agile pod to shape campaigns across digital and direct-to-consumer channels.

With 5+ years in banking marketing, you will manage budgets, coach colleagues, and influence senior stakeholders while safeguarding the TD brand. This is a fulltime, on-site role in New York.

Qualifications

• Undergraduate degree or relevant professional certificates, designations, or equivalent required.
• 5+ years relevant experience in marketing within banking or financial services.
• Bachelor’s degree in Marketing and strong knowledge of marketing planning.
• Ability to manage budgets, lead programs, and coordinate cross-functional teams.

Responsibilities

• Creates integrated marketing campaigns that meet business and marketing strategies and objectives.
• Gathers, interprets and translates target audience insights for briefs and execution.
• Translates marketing objectives into communication strategy and proof points.
• Leads cross-functional teams to deliver campaigns across multiple channels.

Skills

Deposits marketing

Budget management

Leadership coaching

Cross-functional teamwork

Presentation skills

Banking industry experience

Education

Bachelor’s degree in Marketing

Undergraduate degree or relevant professional certificates

Job description

TD Bank in New York, NY seeks an Associate Marketing Planning Manager to translate business strategy into consumer marketing plans for deposits and payments. You will work with an agile pod to shape campaigns across digital and direct-to-consumer channels.

With 5+ years in banking marketing, you will manage budgets, coach colleagues, and influence senior stakeholders while safeguarding the TD brand. This is a fulltime, on-site role in New York.