Strategic Marketing Planner & Campaign Innovator

erickson; Baltimore (MD); On-site; USD 60,000 - 68,000; Full time

Benefits offered by this job

Medical, dental, vision packages

PTO + volunteer hours

401k with company match

Onsite medical centers

Career for life development

Free parking

Diversity and inclusion culture

Job summary

Erickson Senior Living in Catonsville, MD seeks a Strategic Marketing Associate to support best-in-class strategic marketing plans that inspire customers and differentiate the organization from competition. You will work onsite 3-4 days weekly, coordinating between Sales, Marketing and Communications and community leadership teams.

Role involves developing and maintaining integrated marketing plans, participating in stakeholder meetings, and tracking budgets.

Qualifications

• Two or more years of relevant experience.
• Proven knowledge of marketing and sales strategies.
• Proficient with Outlook, Excel and PowerPoint, plus cloud-based reporting systems.

Responsibilities

• Partner with the Strategic Marketing Manager to develop and implement strategic marketing plans.
• Participate in weekly status meetings to review performance and adjust plans.
• Create and manage integrated marketing plans across TV, print, events, mail, collateral and digital tactics.
• Monitor performance and provide solutions to achieve business goals.
• Help manage enterprise campaigns and budgets with documentation.
• Generate reports and communicate budget usage and campaign codes.

Skills

Marketing strategies

Sales strategies

Two+ years experience

Tools

Outlook

Excel

PowerPoint

Cloud databases / reporting

Job description

Erickson Senior Living in Catonsville, MD seeks a Strategic Marketing Associate to support best-in-class strategic marketing plans that inspire customers and differentiate the organization from competition. You will work onsite 3-4 days weekly, coordinating between Sales, Marketing and Communications and community leadership teams.

Role involves developing and maintaining integrated marketing plans, participating in stakeholder meetings, and tracking budgets.