Brand & PMO Lead: Marketing Strategy + Events

Highland Springs by Erickson Senior Living; Baltimore (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision packages

Annual wellness reimbursement

PTO + volunteer hours

401k with 3% match

Onsite medical centers

Education assistance & courses

Career development opportunities

Job summary

Erickson Senior Living is seeking a Brand and Project Management Specialist to drive marketing and advertising for corporate and community brands. You will lead the PMO for enterprise initiatives and coordinate major events with cross-functional teams.

Ideal candidates have 5+ years in brand/marketing/PMO roles, strong data-driven decision-making, and travel flexibility to engage with communities. Competitive compensation and comprehensive benefits are offered.

Qualifications

• 5+ years of relevant experience in brand, marketing, or PMO roles.
• Proven knowledge of marketing and sales strategies.
• Ability to make data-driven advertising and marketing decisions.
• Willingness and ability to travel to communities as needed.

Responsibilities

• Actively manage the Erickson Senior Living brand across channels.
• Create and maintain a calendar of marketing tactics.
• Manage the Brand Management Center intranet and assets.
• Review Brand Style Guide with key stakeholders annually.
• Ensure all branded materials are up-to-date.
• Lead brand reviews for marketing and advertising materials.
• Provide feedback to Strategy and Creative Marketing teams.

Skills

Brand management

PMO leadership

Marketing strategies

Data-driven decisions

Travel readiness

Tools

Workfront

Job description

Erickson Senior Living is seeking a Brand and Project Management Specialist to drive marketing and advertising for corporate and community brands. You will lead the PMO for enterprise initiatives and coordinate major events with cross-functional teams.

Ideal candidates have 5+ years in brand/marketing/PMO roles, strong data-driven decision-making, and travel flexibility to engage with communities. Competitive compensation and comprehensive benefits are offered.