Strategic Marketing Associate

erickson; Baltimore (MD); On-site; USD 60,000 - 68,000; Full time

Benefits offered by this job

Medical, dental, vision packages

PTO + volunteer hours

401k with company match

Onsite medical centers

Career for life development

Free parking

Diversity and inclusion culture

Job summary

Erickson Senior Living in Catonsville, MD seeks a Strategic Marketing Associate to support best-in-class strategic marketing plans that inspire customers and differentiate the organization from competition. You will work onsite 3-4 days weekly, coordinating between Sales, Marketing and Communications and community leadership teams.

Role involves developing and maintaining integrated marketing plans, participating in stakeholder meetings, and tracking budgets.

Qualifications

• Two or more years of relevant experience.
• Proven knowledge of marketing and sales strategies.
• Proficient with Outlook, Excel and PowerPoint, plus cloud-based reporting systems.

Responsibilities

• Partner with the Strategic Marketing Manager to develop and implement strategic marketing plans.
• Participate in weekly status meetings to review performance and adjust plans.
• Create and manage integrated marketing plans across TV, print, events, mail, collateral and digital tactics.
• Monitor performance and provide solutions to achieve business goals.
• Help manage enterprise campaigns and budgets with documentation.
• Generate reports and communicate budget usage and campaign codes.

Skills

Marketing strategies

Sales strategies

Two+ years experience

Tools

Outlook

Excel

PowerPoint

Cloud databases / reporting

Job description

Location:

Erickson Senior Living

As a Strategic Marketing Associate at Erickson Senior Living, you’ll play an important role in supporting the implementation of best-in-class strategic marketing plans and solutions designed to inspire our customers and stand out from the competition. You’ll actively participate in the robust strategic planning process for each marketing plan as well as organize and maintain the strategy communication. This role is key in maintaining the relationship between stakeholders on the Sales, Marketing and Communications, and community leadership teams.

This role requires working onsite in our Catonsville, MD location 3-4 days per week.

What we offer

• Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all employees 18 and over with a company match up to 3%
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• A "career for life" approach to professional and personal development for our greatest asset - our team members
• Free parking at all of our communities and corporate offices
• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values

Compensation:$60,000 – $68,000 per year, plus eligibility for annual bonus.

Competitive benefits packages including medical, dental, vision, and PTO in accordance with applicable state law.

How you will make an impact

• Partner with the Strategic Marketing Manager and team in developing and implementing strategic marketing plans and maintain a calendar of tactics to effectively execute each marketing plan
• Participate in weekly status meetings with key stakeholders to review performance of current marketing plans, discuss business needs and adjust plans accordingly
• Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics
• Monitor performance of tactics and provide relevant solutions to achieve established business goals
• Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation.
• Provide reports and communications related to tactical budgets and use budget tracking tools
• Create project requests in the job management platform, manage the call attribution program and create marketing campaign codes

What you will need

• Two or more years relevant experience
• Proven knowledge of marketing and sales strategies
• Comfortable with computer skills such as Outlook, Excel, PowerPoint, and cloud-based database and reporting systems

Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well-being services for those who live and work with us. As part of our team, you'll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.