Brand Marketing and Project Management Specialist

erickson; Baltimore (MD); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Diversity and inclusion culture

Medical, dental and vision packages

PTO + volunteer hours

401k with 3% match

Onsite medical centers

Education assistance / online courses

Job summary

Erickson Senior Living in Baltimore, MD, is seeking a Brand and Project Management Specialist to lead brand and project initiatives across our Sales, Marketing and Communications team.

You will develop and manage marketing strategies, oversee the Brand Management Center, and serve as the PMO lead for enterprise-wide initiatives, events and leadership forums. The role emphasizes data-driven decision making and collaboration with design, operations and communications.

Qualifications

• 5+ years of relevant experience in brand and project management.
• Proven skills in marketing and sales strategies.
• Ability to make data-driven marketing decisions.
• Experience coordinating enterprise-wide initiatives.

Responsibilities

• Lead ongoing brand management and governance.
• Maintain Brand Style Guide with stakeholders.
• Manage intranet Brand Management Center (BMC).
• Coordinate planning of corporate events and leadership forums.
• Develop project plans, timelines, budgets, and deliverables using Workfront.
• Prepare executive-level presentations and reports for leadership and board.

Skills

PM experience

Brand management

Marketing strategy

Data-driven decisions

Tools

Workfront

Job description

Location:

Erickson Senior Living

We are hiring a Brand and Project Management Specialist to join our Sales, Marketing and Communications team! In this role, you will be responsible for the development, management, and execution of marketing and advertising efforts for Erickson Senior Living’s corporate and community brand identities. You will also serve as the Project Management Office lead for important company initiatives, meetings, events and other large-scale projects.

What we offer

• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all team members 18 and over with a company 3% match
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
• A "career for life" approach to professional and personal development for our greatest asset; our team members

Compensation: $75,000 – 85,000 per year, plus eligibility for annual bonus.

How you will make an impact

Brand Management

• Actively participate in the continued execution of the Erickson Senior Living brand.
• Create and maintain a calendar of tactics to effectively execute the plan.
• Manage all aspects of our intranet’s Brand Management Center (BMC)
• Work with key stakeholders in design, communications, and operations to review and revise Brand Style Guide on an annual basis.
• Ensure that all branded materials (OFT files, logo files, letterhead, templates, etc) are up-to-date.
• Review and respond to all BMC inquiries; consult with production and other appropriate teams to fulfill requests in a timely manner.
• Act as lead on all brand reviews of marketing and advertising materials developed by the Sales, Marketing, and Communications department.
• Provide timely feedback to the Strategy and Creative Marketing teams when brand-related revisions are required/suggested for marketing and advertising materials.

Project Management

• Serve as the project management office (PMO) lead for high-priority, enterprise-wide initiatives
• Lead the planning and coordination of key corporate events and leadership forums.
• Using Workfront, develop and manage project plans, timelines, budgets, and deliverables.
• Coordinate the development of executive-level presentations, reports, and communications for leadership and board audiences.

What you will need

• 5 or more years of relevant experience
• Strong Project Management skills
• Proven knowledge of marketing and sales strategies
• Ability to make data-driven decisions related to advertising and marketing

Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well‑being services for those who live and work with us. As part of our team, you’ll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.