Strategic Marketing Partner

Ericksonseniorlivingcareers; Baltimore (MD); On-site; USD 60,000 - 68,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

PTO + volunteer hours

401k with company match

Onsite medical centers

Career development

Free parking

Diversity, inclusion & belonging

Job summary

Erickson Senior Living in Catonsville, MD is seeking a Strategic Marketing Associate to support the implementation of best-in-class strategic marketing plans and solutions that inspire customers and differentiate us from the competition. You will participate in the planning process and help organize strategy communications across teams.

This onsite role collaborates with Sales, Marketing and Communications and community leadership, driving integrated campaigns and reporting to deliver measurable

Qualifications

• Two or more years of relevant experience.
• Proven knowledge of marketing and sales strategies.
• Proficient with Outlook, Excel, PowerPoint and cloud-based database/reporting systems.

Responsibilities

• Partner with the Strategic Marketing Manager and team in developing and implementing strategic marketing plans and maintain a calendar of tactics to effectively execute each marketing plan.
• Participate in weekly status meetings with key stakeholders to review performance of current marketing plans, discuss business needs and adjust plans accordingly.
• Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics.
• Monitor performance of tactics and provide relevant solutions to achieve established business goals.
• Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation.
• Provide reports and communications related to tactical budgets and use budget tracking tools.
• Create project requests in the job management platform, manage the call attribution program and create marketing campaign codes.

Skills

Two or more years relevant experience

Marketing and sales strategies

Outlook

Excel

PowerPoint

Cloud-based databases

Reporting systems

Tools

Outlook

Excel

PowerPoint

Cloud databases

Job description

Erickson Senior Living in Catonsville, MD is seeking a Strategic Marketing Associate to support the implementation of best-in-class strategic marketing plans and solutions that inspire customers and differentiate us from the competition. You will participate in the planning process and help organize strategy communications across teams.

This onsite role collaborates with Sales, Marketing and Communications and community leadership, driving integrated campaigns and reporting to deliver measurable