Graduate School Marketing & Communications Lead

Wayne State University; Detroit (MI); On-site; USD 80,000 - 110,000; Full time

Job summary

Wayne State University is seeking an Associate Director of Marketing & Communications for the Graduate School in Detroit. This role leads branding, digital outreach, and public relations efforts to attract prospective graduate students and engage the broader campus community.

The ideal candidate has 7+ years in marketing/communications, higher education experience, and a track record of strategic planning, budgeting, and staff supervision. Master's degree is strongly preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Master's degree strongly preferred.
• 7+ years' experience in marketing/communications, preferably in higher education.
• 2+ years of supervisory experience.

Responsibilities

• Lead communications and public relations for the Graduate School.
• Develop strategy for email marketing, social media, advertising, and website.
• Advise senior leadership on recruitment and branding initiatives.
• Oversee staff, budgeting, and program development for outreach and recruitment.
• Collaborate with Central Office of Marketing and Communications to advance university goals.

Skills

Marketing strategy

Public relations

Social media

Brand leadership

Budget management

Team supervision

Education

Bachelor's in Marketing/Communications

Master's degree preferred

Tools

Microsoft Office

Adobe Creative Suite

Job description

Wayne State University is seeking an Associate Director of Marketing & Communications for the Graduate School in Detroit. This role leads branding, digital outreach, and public relations efforts to attract prospective graduate students and engage the broader campus community.

The ideal candidate has 7+ years in marketing/communications, higher education experience, and a track record of strategic planning, budgeting, and staff supervision. Master's degree is strongly preferred.