Marketing & Communications Specialist, Partnership and Workforce

Wayne State University; Detroit (MI); On-site; USD 52,000 - 68,000; Full time

Job summary

Wayne State University is seeking a Marketing & Communications Specialist to support the Office of Partnerships & Workforce at our Detroit campus. The role focuses on creating content for print, web, email, and social channels to promote student success and workforce partnerships.

You will coordinate campaigns, maintain branding, update digital content, and collaborate with university leadership to ensure consistent messaging across audiences while supporting events and outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field.
• 3-4 years of progressively responsible experience in marketing, communications, digital communications, or related field.
• Experience in higher education, nonprofit, workforce development, or public sector communications is preferred.

Responsibilities

• Create content for print, web, email, social media, and other communications channels.
• Support branding, digital communications, and outreach efforts.
• Coordinate marketing campaigns across multiple channels and offices.
• Collaborate with university leadership and campus partners to ensure consistent messaging.
• Track communication activities and maintain calendars.

Skills

Content creation

Editing

Project management

Digital marketing

Social media

Content development

Stakeholder relations

CMS and web

Analytics

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field

Tools

CMS

Email Marketing Platforms

Analytics Tools

Job description

Marketing & Communications Specialist, Partnership andWorkforce

Wayne State University is searching for an experienced Marketing& Communications Specialist, Partnership and Workforce at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose

Provide comprehensive marketing and communications support for the Office of Partnerships & Workforce (P&W) to enhance the visibility, engagement, and impact of its offices, programs, services, and university-wide initiatives. Develop and implement marketing and communications activities that promote student success, career-engaged learning, workforce partnerships, international recruitment, global engagement, undergraduate research, executive and professional education, and other strategic priorities of the division. Create content for print, web, email, social media, and other communications channels; support branding, digital communications, and outreach efforts; and collaborate with university leadership and campus partners to ensure consistent messaging across multiple audiences. Reports to the Vice Provost or designee.

Essential Functions

(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)

Marketing & Communications

Develop and implement marketing and communications activities that support the offices, programs, services, and strategic priorities of Partnerships & Workforce. Coordinate marketing campaigns across print, web, email, social media, presentations, and other communication channels while ensuring consistent branding and messaging.

Digital Communications

Maintain and update websites, digital content, social media platforms, email marketing, and other communication channels. Monitor communication metrics and recommend improvements to increase audience engagement and effectiveness.

Project Coordination & Collaboration

Coordinate marketing and communications projects across multiple offices within Partnerships & Workforce. Collaborate with University Marketing & Communications and campus partners to support recruitment, outreach, events, programs, and strategic initiatives. Build productive relationships with faculty, staff, students, employers, alumni, community organizations, and external stakeholders.

Content Development & Storytelling

Research, write, edit, and produce news stories, feature articles, web content, newsletters, reports, presentations, speeches, talking points, email communications, and social media content. Coordinate photography, video, and other multimedia content that highlights the impact of Partnerships & Workforce programs, services, partnerships, and university

Administrative Support & Special Projects

Track communication activities, maintain marketing calendars and content libraries, assist with vendor coordination, and support special projects as assigned.

Perform other related duties as assigned.

Qualifications:

Education

• Bachelor's degree from an accredited college or university in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

Experience

• Requires three to four years of progressively responsible experience in marketing, communications, public relations, digital communications, or a related field.


• Experience in higher education, nonprofit, workforce development, or public sector communications is preferred

KNOWLEDGE, SKILLS AND ABILITIES

• Excellent written, editing, verbal, and interpersonal communication skills. Demonstrated ability to manage multiple projects, prioritize competing deadlines, and work effectively in a fast-paced environment.


• Strong writing and storytelling skills with the ability to develop content for print, web, presentations, newsletters, email campaigns, and social media.


• Ability to build collaborative relationships with faculty, staff, students, university leadership, and external partners.


• Experience managing websites, content management systems, social media platforms, email marketing, and digital communications.


• Strong organizational, analytical, problem-solving, and project coordination skills with exceptional attention to detail.


• Proficiency with Microsoft Office and marketing and communications technologies. Experience with graphic design, photography, videography, analytics tools, and emerging communications technologies preferred.

School/College/Division:

H92 - VP Student Affairs

Primary department:

H9209 - International Students & Scholars (H9209)

Employment type:

• Regular Employee


• Job type: Full Time


• Job category: Staff/Administrative

Funding/salary information:

• Compensation type: Annual Salary


• Hourly rate:


• Salary minimum: TBD


• Salary hire maximum: TBD

Working conditions:

- Normal office environment. - May require occasional evening and weekend work, as well as limited travel on and off campus to support events, programs, and community engagement activities.

Job openings:

• Number of openings: 1


• Reposted position: No


• Reposted reason: None (New Requisition)


• Prior posting/requisition number:

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.