Social Media & Events Marketing Associate

PR Girl Manifesto; Ann Arbor (MI); Hybrid; USD 52,000 - 70,000; Full time

Job summary

University of Michigan is seeking a Marketing Communications Associate in Ann Arbor to lead social media strategy and create content supporting recruitment, visibility, philanthropy, and community engagement. The role coordinates email, web, event calendars, and analytics to optimize performance.

You will support marketing for major school events, including day-of coverage and vendor coordination, and manage cross-functional projects within a hybrid work model.

Qualifications

• Undergraduate degree or equivalent mix of education and experience.
• Portfolio showing social writing, photography, and short-form video editing.
• Experience using social media analytics to improve content and engagement.
• Experience conducting interviews and storytelling for content.
• Proven ability to create social media content for organizations, brands, or communities.
• Experience with event planning and coordination.

Responsibilities

• Social Media Strategy and Digital Content Coordination & Management – lead strategy and calendar, align with recruitment and community priorities.
• Develop platform-specific content plans; collaborate with videographer and partners on productions; manage email and calendar listings.
• Lead events marketing as a liaison for signature school events; coordinate vendors and media for events.
• Collaborate across departments to manage marketing projects and ensure timely delivery.

Education

Undergraduate degree; or an equivalent combination of education and experience

Job description

University of Michigan is seeking a Marketing Communications Associate in Ann Arbor to lead social media strategy and create content supporting recruitment, visibility, philanthropy, and community engagement. The role coordinates email, web, event calendars, and analytics to optimize performance.

You will support marketing for major school events, including day-of coverage and vendor coordination, and manage cross-functional projects within a hybrid work model.