Marketing Project Manager

Wayne State University; Detroit (MI); On-site; USD 69,000 - 85,000; Full time

Job summary

Wayne State University is seeking an experienced Marketing Project Manager for its Detroit campus. You will oversee marketing initiatives from inception to completion, ensuring they meet objectives within scope and budget.

The role requires coordinating with cross-functional teams and tracking performance against metrics to deliver integrated marketing plans. Ideal candidates will have a bachelor’s degree in marketing or related field and at least five years of relevant experience, with strong

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field and equivalent experience.
• Specialist level experience with marketing projects (minimum 5 years).
• Strong knowledge of marketing channels, branding and budgeting.

Responsibilities

• Develop detailed project plans with timelines, budgets and resources.
• Coordinate with cross-functional teams across university communications and marketing.
• Track project performance with appropriate metrics and tools.
• Serve as lead communications and marketing contact for campus partners.
• Integrate marketing activities and support within the office.

Skills

Marketing strategy

Project management

Budgeting

Content creation

Communication

Leadership

Education

Bachelor's degree in Marketing, Business Administration or related field

Graduation from an accredited college or university or equivalent combination of education/experience

Job description

Marketing Project Manager

Wayne State University is searching for an experienced Marketing Project Manager at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose

The Marketing Project Manager oversees, optimizes and manages marketing projects from inception to completion, ensuring they meet their objectives in alignment with the university’s communications and marketing plan, and are delivered on time, within scope, and budget. This role involves developing detailed project plans, coordinating with cross-functional teams inside University Communications and Marketing and beyond, and tracking project performance using appropriate metrics and tools. The Marketing Project Manager serves as the lead communications and marketing contact for campus partners, responsible for integrating marketing activities and support within the office.

Essential Functions

• Develop detailed project plans, including creative briefs, scope, timelines, budgets, approvals, and resource allocation, to ensure successful execution of marketing initiatives. Champions actionable results, alignment, and accountability to achieve marketing goals.


• Communicates and meets regularly with assigned divisions, schools and colleges, or other entities to ensure awareness and alignment of in-progress and upcoming communications and marketing priorities, gather feedback, obtain approvals and adjust work as needed to stay on track.


• Track industry trends, prepare market and targeting assessments and monitor university initiatives to inform marketing and partner engagement strategies. Brings creative solutions to bear on marketing challenges and opportunities.


• Coordinate with cross-functional teams, including creative, social media, web, public relations and others to ensure project components are progressing as planned.


• Coordinates student engagement in communications and marketing activities.


• Perform other related duties as assigned.

WORK CONTEXT

Job Reports to: Director.

Leadership Accountability: Develops strategic plans and interprets policy.

Organizational Accountability: Manages work group within a sub-unit of a department.

Financial Accountability: Monitors expenditures.

Customer Accountability: Interfaces with customers outside the S/C/D.

Freedom to Act: Subject to general input from supervisor.

Qualifications:

MINIMUM QUALIFICATIONS

Education

Bachelor's degree in Marketing, Business Administration or related field.

Graduation from an accredited college or university or an equivalent combination of education and/or experience.

Experience

Specialist (minimum 5 years of job-related experience).

Knowledge, Skills and Abilities

• Deep understanding of marketing strategies, channels, branding, customer behavior, creative brief development, budgeting and content creation.


• Proven project management skills, efficiently managing deadlines and prioritizing tasks to ensure timely project delivery.


• Proficient in project management tools.


• Build strong relationships with university partners and guide the creation and implementation of an integrated marketing and communications plan.


• Strong problem solving and strategic thinking abilities.


• Exceptional interpersonal, leadership and communication skills to influence and lead across all organizational levels.


• Outstanding organization and attention to detail.

School/College/Division:

H87 - Marketing and Communications

Primary department:

H8711 - VP Marketing & Communications

Employment type:

• Regular Employee


• Job type: Full Time


• Job category: Staff/Administrative

Funding/salary information:

• Compensation type: Annual Salary


• Salary hire maximum: $77,000

Working conditions:

Normal office environment.

Job openings:

• Number of openings: 1


• Reposted position: No

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.