Senior Marketing Operations Manager

WebHosting; Northern (KY); Hybrid; USD 155,000 - 210,000; Full time

Job summary

Netlify is seeking a Marketing Operations leader to translate strategic priorities into scalable, measurable systems. You will own the marketing automation stack end to end, connect Salesforce and product data, and establish robust attribution and dashboards for decision-making.

The role requires building scalable lifecycle programs, ensuring data hygiene and deliverability, and partnering across Marketing, Growth, Product, and RevOps to optimize conversion and ROI in a distributed US-based

Qualifications

• Experience owning and scaling a marketing automation stack.
• Track record delivering measurable lifecycle programs.
• Strong data hygiene and governance practices.

Responsibilities

• Translate Marketing and GTM priorities into scalable systems, processes, and programs.
• Own marketing automation end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build connections between marketing automation, Salesforce, product data, and analytics to understand and engage users throughout the customer journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.

Skills

Marketing automation

Salesforce

Data analytics

Email deliverability

Attribution modeling

Governance

Documentation

Communication

AI in marketing

Tools

Salesforce CRM

Marketing automation platform

UTM tracking

BI dashboards

Job description

• Execute on the Marketing Operations roadmap, translating broader Marketing and GTM priorities into scalable systems, processes, and programs.
• Own our marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain the connection between marketing automation, Salesforce, product data, and analytics so we can understand and engage users throughout the customer journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards that give Marketing and GTM partners a trusted view of performance and support weekly, monthly, and executive-level decision-making.
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, turning customer and product signals into scalable journeys from signup through activation and conversion.
• Build experimentation infrastructure that allows marketers to launch, measure, and learn from tests without requiring engineering support for every experiment.
• Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic assessments of what we should keep, retire, consolidate, or integrate.
• Establish scalable practices for high-volume email operations, including audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.
• Turn large and sometimes ambiguous datasets into actionable recommendations, identifying points of friction or drop-off and partnering with Marketing, Growth, Product, Data, and RevOps on opportunities to improve conversion.
• Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on business value, scalability, and ROI.
• Explore emerging capabilities in AI-enabled marketing operations and AI visibility measurement, helping the team establish useful workflows and baselines as the space develops.

This Role Is a Great Fit If

• You enjoy building the foundation, not just operating what someone else has already built. You’re energized by taking an imperfect system and creating something scalable, measurable, and trusted.
• You’re comfortable moving between architecture and execution. You can define how a system should work and then get into the details yourself when necessary to make it work.
• You thrive with significant autonomy. Given a goal and context, you investigate the problem, weigh tradeoffs, make a recommendation, and drive the work forward without needing a detailed playbook.
• You genuinely enjoy data. Large, messy datasets make you curious, and you’re willing to dig until you understand what is happening and what the business should do about it.
• You care deeply about operational quality. Data integrity, attribution, documentation, audience segmentation, and email deliverability aren’t afterthoughts-they’re part of building a trustworthy growth engine.
• You balance speed with judgment. You know when to move quickly, when a shortcut creates unacceptable downstream risk, and when to challenge an approach that won’t scale.
• You see AI as a way to amplify good judgment and increase leverage rather than a substitute for understanding the work.
• You communicate clearly in an async, distributed environment and can build alignment across Marketing, Growth, Product, Sales, RevOps, and Data without relying on organizational authority.

Of everything we’ve ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing [e-mail] .

About Netlify

Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers. Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.

We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify's equity plan. Our hiring range for this role is targeted at $155,000 - $210,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.