Strategic Marketing Manager — Omnichannel Growth

National-Association-of-Convenience-Stores; Alexandria (VA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

In-Office Position

WFA Days

Job summary

National Association of Convenience Stores in Alexandria, Virginia, seeks a Marketing Manager to lead strategy and campaign execution across events, products and services. The role combines strategic planning with hands-on delivery, developing positioning, audience journeys, and integrated campaigns while leveraging AI tools to gain insights and improve efficiency.

Reporting to the Director of Marketing, you will manage budgets, collaborate with channel specialists, present results to

Qualifications

• Bachelor's degree in marketing, business or related field.
• Master's degree advantageous.
• 3+ years of experience executing product marketing campaigns.
• Proven success in lead generation campaigns.
• Metrics-driven with strong communication skills.

Responsibilities

• Lead membership marketing strategy and campaign execution across events, products and services.
• Develop go-to-market and omni-channel marketing roadmaps with clear positioning and audience insights.
• Own budget and allocate funds for multiple campaigns.
• Manage creative briefs and direction for print, digital, and video.
• Analyze performance with channel specialists and adjust tactics to improve outcomes.
• Refine audience strategy using market and behavioral insights.
• Ensure cohesive content and branding across channels.
• Collaborate with email, SMS, paid media, social, web and other specialists to bring campaigns to market.
• Present strategies and results to senior leadership; communicate opportunities for optimization.
• Stay current on evolving marketing practices and AI-enabled tools.

Skills

Marketing strategy

Campaign execution

Audience development

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, or related field

Master’s degree advantageous

Tools

CRM

Marketing automation

Content management tools

Project management tools

HubSpot

Miro

Monday.com

Job description

National Association of Convenience Stores in Alexandria, Virginia, seeks a Marketing Manager to lead strategy and campaign execution across events, products and services. The role combines strategic planning with hands-on delivery, developing positioning, audience journeys, and integrated campaigns while leveraging AI tools to gain insights and improve efficiency.

Reporting to the Director of Marketing, you will manage budgets, collaborate with channel specialists, present results to