Growth Marketing Manager - Omnichannel & AI-Driven

Wiraa; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation with bonus

Comprehensive health benefits

401(k) with company match

Paid time off and holidays

Career advancement opportunities

Collaborative environment

Job summary

Champions Group, a nationwide leader in home services, seeks a Marketing Manager to drive growth across its West Division brands. You will craft integrated omnichannel campaigns, collaborate with operations leaders and agencies, and optimize performance with AI-powered insights.

The role emphasizes local marketing, budget stewardship, and cross-brand collaboration, with opportunities to influence multiple brands as the business expands.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA is a plus.
• Minimum of 5 years of marketing experience with measurable results.
• Strong expertise in digital marketing, including performance metrics, attribution, lead generation, and campaign optimization.
• Experience in local marketing, budget management, analytics, and managing agency partnerships.
• Advanced proficiency in Excel, including pivot tables, complex formulas, dashboards, and performance modeling.
• Comfortable using AI tools such as ChatGPT or Copilot to enhance analysis and reporting capabilities.
• Excellent communication, project management, and cross-functional collaboration skills.
• Ability to manage competing priorities in a fast-paced, results-oriented environment.
• Demonstrated ability to connect marketing initiatives to lead generation, revenue growth, or brand development.
• Preferred: Experience in home services, HVAC, plumbing, electrical, retail, or other consumer service industries.
• Preferred: Experience supporting multiple locations, brands, or franchise operations.

Responsibilities

• Develop and execute integrated, omnichannel marketing strategies aligned with business objectives, service lines, and customer acquisition goals.
• Optimize digital marketing performance by partnering with agencies and internal digital teams on PPC, Local Services Ads (LSA), retargeting, and other campaigns.
• Lead local marketing initiatives including digital, direct mail, TV, radio, SMS, sponsorships, and community-based campaigns.
• Collaborate closely with General Managers and operational leaders to translate business priorities into effective marketing programs.
• Monitor and analyze campaign results, lead volume, web traffic, and revenue impact to provide actionable insights and recommendations through weekly performance reports.
• Manage marketing budgets by developing plans, tracking expenditures, and optimizing investments to maximize lead generation and ROI.
• Oversee relationships with external agencies, vendors, and internal creative teams to ensure delivery of effective, on-brand marketing materials.
• Leverage advanced Excel capabilities and AI-powered tools to uncover insights, streamline reporting processes, and enhance marketing effectiveness.
• Champion continuous improvement efforts in marketing strategies and processes to drive measurable business growth.

Skills

Marketing strategy

Digital marketing

Lead generation

Campaign optimization

Budget management

Analytics

Excel advanced

AI tools (ChatGPT/Copilot)

Communication

Project management

Cross-functional collaboration

Local marketing

Agency partnerships

Multi-brand experience

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Tools

Google Ads

Local Services Ads (LSA)

Retargeting platforms

AI-powered reporting tools

Job description

Champions Group, a nationwide leader in home services, seeks a Marketing Manager to drive growth across its West Division brands. You will craft integrated omnichannel campaigns, collaborate with operations leaders and agencies, and optimize performance with AI-powered insights.

The role emphasizes local marketing, budget stewardship, and cross-brand collaboration, with opportunities to influence multiple brands as the business expands.