Strategic Marketing Manager — Growth & Digital

Sensient Technologies Careers; Turlock (CA); On-site; USD 120,000 - 148,000; Full time

Job summary

Sensient Technologies is seeking a Marketing Manager in California. You will develop and execute marketing plans to drive revenue and profit, guide the sales team on priorities and customer insights, and lead pricing and go-to-market strategies.

You will also spearhead digital campaigns and social media to bolster brand image and market position. You will collaborate across sales, commercial, technical and global teams to translate market insights into actionable plans and drive ROI-driven

Qualifications

• Bachelor's degree in marketing, business or related field.
• 10+ years of marketing experience with growth initiatives.
• Experience in B2B manufacturing/CPG environments preferred.
• Strong market research, pricing, and profitability understanding.

Responsibilities

• Develop marketing plans and tactics to meet annual budget objectives.
• Provide direction to sales on priorities, key customers, and growth.
• Lead pricing, promotion and go-to-market strategies for growth.
• Create and manage social media platforms and campaigns to enhance image.
• Analyze ROI on campaigns and adjust tactics for efficiency.
• Lead web-based initiatives including websites and digital campaigns.
• Establish budgets aligned with strategy and monitor performance.

Skills

Marketing strategy

Budgeting

Cross-functional collaboration

Pricing strategies

Digital marketing

Social media campaigns

Market research

Go-to-market planning

Education

Bachelor's degree in marketing, business, or related field

Master’s degree preferred

Job description

Sensient Technologies is seeking a Marketing Manager in California. You will develop and execute marketing plans to drive revenue and profit, guide the sales team on priorities and customer insights, and lead pricing and go-to-market strategies.

You will also spearhead digital campaigns and social media to bolster brand image and market position. You will collaborate across sales, commercial, technical and global teams to translate market insights into actionable plans and drive ROI-driven