Marketing Director – AgTech Seeds & Growth

Syngenta Seeds; Salinas (CA); Hybrid; USD 144,000 - 267,000; Full time

Benefits offered by this job

Flexible work options

Medical, Dental & Vision benefits

401k plan with company match

Paid vacation and holidays

Education assistance

Wellness programs

Job summary

Syngenta Seeds in Salinas, CA, seeks a Marketing Head to lead the team and drive sustainable growth through strategic brand and portfolio management. You will oversee marketing resources, pricing, and customer experiences, partnering with R&D and supply chain.

The role emphasizes cross-functional leadership, market analysis, and ROI-focused budgeting to deliver impact in a dynamic agricultural market.

Qualifications

• Develop and execute marketing strategies that effectively communicate the brand value proposition.
• Create innovative marketing solutions that differentiate the brand from competitors.
• Analyze market trends, customer data, and performance metrics to inform and optimize strategies.
• Identify and understand the needs and preferences of different customer segments.
• Develop and implement targeted marketing campaigns to reach specific audiences.
• Drive customer satisfaction through data-driven marketing approaches.
• Manage marketing budgets effectively and allocate resources for ROI.
• Set measurable goals and objectives that drive business growth.
• Lead and motivate a team of marketing professionals to achieve goals.
• Communicate with senior management, team members, and customers.

Responsibilities

• Lead and develop the marketing team through performance culture and coaching.
• Manage geography marketing investments, budgets, and ROI with KPIs.
• Drive portfolio optimization via value-based pricing and value propositions.
• Execute crop strategies aligned with business objectives and budgets.
• Design and manage superior customer experiences using data-driven decisions.
• Guide Commercial Heads and CU Managers in go-to-market strategies.
• Ensure harmonized execution of global marketing platforms and processes.
• Partner with Commercial Units, R&D, and Production & Supply Chain for alignment.

Skills

Marketing strategy

Brand management

Portfolio management

ROI optimization

Budget management

Team leadership

Cross-functional leadership

Data-driven marketing

Go-to-market strategy

Market analysis

Stakeholder communication

Pricing strategy

Education

Bachelor's degree in Business or quantitative field

Master's degree (MBA, Marketing, or related)

Job description

Syngenta Seeds in Salinas, CA, seeks a Marketing Head to lead the team and drive sustainable growth through strategic brand and portfolio management. You will oversee marketing resources, pricing, and customer experiences, partnering with R&D and supply chain.

The role emphasizes cross-functional leadership, market analysis, and ROI-focused budgeting to deliver impact in a dynamic agricultural market.