Strategic Marketing Manager, GMSL Solutions

Analog Devices, Inc.; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Analog Devices, Inc. seeks a Strategic Marketing Manager for its GMSL team to drive market strategy, positioning, and GTM plans in Automotive markets. You will partner with Engineering, Sales, and Global Operations to define value propositions and execution plans across regions.

You will lead market research, pricing, and launches while building strong customer relationships and ensuring consistent messaging and brand growth. Travel up to 10% is required.

Qualifications

• Master’s degree in Electrical Engineering or MBA with engineering background
• 2+ years in product marketing, applications, strategic marketing, or business development in semiconductors/tech
• Ability to articulate technical concepts and value propositions to customers
• Demonstrated leadership and self-starter mindset to drive new businesses
• Ability to work across a large organization with diverse teams
• Strong interpersonal and presentation skills
• Willingness to travel as required (10%).

Responsibilities

• Market research to understand customer needs, trends, and competition
• Develop and implement marketing strategies for GMSL products and solutions
• Build relationships with customers and partners in automotive markets
• Define and communicate GMSL value proposition and messaging
• Lead go-to-market planning and pricing strategies for new launches
• Provide sales with tools and collateral and drive RFIs/RFPs/RFQs
• Enhance brand awareness through digital marketing and events
• Monitor program performance and report to leadership
• Collaborate with product management, engineering, and sales on initiatives

Skills

Leadership

Presentations

Cross-functional collaboration

Travel ability

Education

Master’s in Electrical Engineering

MBA with engineering background

Job description

Analog Devices, Inc. seeks a Strategic Marketing Manager for its GMSL team to drive market strategy, positioning, and GTM plans in Automotive markets. You will partner with Engineering, Sales, and Global Operations to define value propositions and execution plans across regions.

You will lead market research, pricing, and launches while building strong customer relationships and ensuring consistent messaging and brand growth. Travel up to 10% is required.