Lead Specialist, Product Marketing

Analog Devices; Wilmington (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Analog Devices is seeking a Strategic Marketing Manager for its GMSL group. You will drive market strategies, GTM plans, and pricing for automotive connectivity solutions, while collaborating with engineering, sales, and product management.

The role emphasizes defining product value propositions, expanding market opportunities, and leading campaigns across digital channels and events to boost adoption and revenue growth.

Qualifications

• Master’s Degree in Electrical Engineering or MBA with engineering background.
• 2+ years in product marketing, applications, strategic marketing, or business development in semiconductors/tech.
• Ability to articulate technical concepts and value propositions to customers.
• Leadership and collaboration across large organizations.

Responsibilities

• Develop and implement marketing strategies for GMSL products in automotive markets.
• Drive go-to-market plans, pricing strategies, and cross-functional alignment.
• Provide sales enablement tools and collateral for field teams.
• Lead product launches and market-entry initiatives.
• Build and maintain relationships with key automotive customers and partners.
• Monitor marketing program performance and report to leadership.

Skills

Strategic marketing

Market research

Customer engagement

Leadership

Presentation skills

Cross-functional collaboration

Travel readiness

Education

Master's in Electrical Engineering

MBA with engineering background

Job description

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

Location

Dallas, TX, Wilmington, MA, San Jose, CA or Detroit, MI

Position Overview

The GMSL (Gigabit Multimedia Serial Link) group within Analog Devices is responsible for pioneering high-speed connectivity solutions for the automotive, industrial, and consumer electronics industries. We provide solutions that enable video, data, and audio transmission over a single cable, simplifying designs and enhancing the overall performance and reliability of electronic systems. We are seeking an experienced and results-oriented Strategic Marketing Manager to join our GMSL team. In this role, you will be responsible for driving the development and execution of comprehensive marketing strategies that promote our GMSL solutions in Automotive markets. You will play a pivotal role in shaping the brand and growth trajectory of our GMSL product portfolio, while also identifying market trends, customer needs, and new business opportunities to drive product adoption and revenue growth. As a strategic leader with a system-level understanding of Vehicle E/E platforms and Infotainment systems to help the team define the value proposition of our products, the person should be able to create compelling go-to-market strategies and communicate product value propositions to the customers effectively. The successful candidate should be able to drive integrated marketing plans through strong program management and soft skills by collaborating with a cross-functional team consisting of various stakeholders, including the Engineering, Sales, and the Global Operations teams.

Responsibilities

• Market Research: Conduct in-depth market research and analysis to understand customer needs, industry trends, and competitive landscape to inform product positioning and messaging.
• Strategic Planning: Develop and implement marketing strategies and plans to support the growth of GMSL products and solutions, ensuring alignment with overall company goals and objectives. Identify and investigate new or emerging markets and applications to extend SAM and drive future growth
• Customer Engagement: Build and maintain relationships with key customers and partners in automotive market segment in your region, acting as a trusted advisor to understand their challenges and develop solutions.
• Product Positioning and Messaging: Define and communicate the value proposition of GMSL solutions, ensuring clear and effective messaging that resonates with target audiences.
• Product Launches: Lead go-to-market planning and execution for new product launches, define pricing strategies by collaborating with cross-functional teams (sales, engineering, and product management) to ensure successful market entry.
• Sales Enablement: Provide sales teams with the tools, training, and collateral they need to effectively sell GMSL products and solutions. Work closely with sales leadership to identify and capitalize on sales opportunities. Drive go-to-market strategies, RFIs / RFPs / RFQs and execute design win plans.
• Brand Awareness: Enhance brand visibility for GMSL solutions through digital marketing, industry events, trade shows, webinars, and other marketing channels.
• Metrics and Reporting: Monitor and report on the performance of marketing programs and initiatives, using data and insights to continually optimize and improve effectiveness. Support leadership team in forecast and business reporting.
• Collaboration: Work closely with product management, engineering, sales, and other internal teams to ensure seamless alignment and execution of marketing initiatives.

Requirements

• Minimum Master’s Degree in Electrical Engineering or Master’s in Business Administration with engineering background or equivalent
• 2+ years of experience in related product marketing, applications, strategic marketing, or business development role, ideally within the semiconductor, electronics, or technology industries.
• Experience with articulating technical concepts and value propositions to customers and discussing system requirements.
• Demonstrate leadership skills and self-starter mindset to drive new businesses.
• Ability to work across a large organization and diverse teams.
• Strong interpersonal and presentation skills.
• Ability to travel for customer and partner meetings as required.

Beneficial Skills

• Demonstrate strong business acumens with awareness of best marketing, research, and business planning practices.
• Strong knowledge of GMSL technology, high-speed Automotive connectivity, Consumer Video, Vehicle E/E architecture, and Infotainment systems in cars.
• Experience with Go-to-Market strategies and brand building.
• Track record of working cross functionally with business units, digital/ecommerce, ecosystem partners and sales.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

EEO is the Law: Notice of Applicant Rights Under the Law.

Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days