Marketing Manager: Integrated B2B/B2C HealthTech

1010 Analog Devices Inc.; Wilmington (MA); On-site; USD 157,000 - 227,000; Full time

Benefits offered by this job

Discretionary bonus

Medical, vision & dental coverage

401k & benefits

Job summary

Analog Devices, Inc. is seeking a Marketing Manager – Integrated Marketing, B2B & B2C to drive strategy and execution across health technology and scientific solutions.

This role translates strategy into go-to-market plans, product launches, and digital experiences for both business and consumer audiences. The ideal candidate has about 8 years of broad marketing experience, strong brand and commercial judgment, and hands-on project management across agencies and internal teams in a fast-paced

Qualifications

• 8 years of broad marketing experience across B2B and B2C.
• Experience launching products and managing campaigns across multiple channels.
• Strong writing, storytelling, and communication skills.
• Ability to work with agencies and internal teams.

Responsibilities

• Develop and execute integrated marketing plans across B2B and B2C products.
• Lead product launches and go-to-market strategies.
• Own digital marketing and website-related initiatives.
• Manage agency partnerships and external partners.
• Steward brand messaging and content across channels.
• Support sales enablement with materials and playbooks.

Skills

Integrated marketing

Digital marketing

Brand marketing

CRM/email marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Analog Devices, Inc. is seeking a Marketing Manager – Integrated Marketing, B2B & B2C to drive strategy and execution across health technology and scientific solutions.

This role translates strategy into go-to-market plans, product launches, and digital experiences for both business and consumer audiences. The ideal candidate has about 8 years of broad marketing experience, strong brand and commercial judgment, and hands-on project management across agencies and internal teams in a fast-paced