Strategic Marketing Manager, B2B/B2C (Remote)

PenChecks, Inc.; La Mesa (CA); Remote; USD 120,000 - 140,000; Full time

Job summary

PenChecks Trust is seeking a Marketing Manager to build a scalable, data-driven marketing capability and strengthen B2B market presence across retirement solutions. This individual contributor will partner with Revenue and Product to sharpen positioning, messaging, content, campaigns, and client communications.

The role requires translating complex retirement concepts into clear messaging for clients, prospects, partners, advisors, and investors, with emphasis on lifecycle and conversion

Qualifications

• Four or more years of progressive marketing experience in B2B or financial services.
• Ability to translate complex retirement and financial concepts into clear messaging.
• Experience leading content, demand generation, and sales enablement.

Responsibilities

• Assess current marketing capabilities and identify gaps and priorities.
• Co-develop and execute an integrated B2B marketing strategy, operating rhythm, budget, and roadmap.
• Develop differentiated positioning, value propositions, messaging frameworks, and go-to-market plans.
• Build PenChecks' presence in the retirement market through campaigns, thought leadership, and partnerships.
• Coordinate marketing priorities with Revenue, Sales, Product, Customer Experience, Operations, Finance, Legal, and Compliance.
• Partner with Revenue and Sales to identify priority markets, accounts, and campaigns.
• Plan, launch, and optimize B2B lead-generation, account-based, partner, and client-growth campaigns across channels.
• Create and maintain sales enablement materials.

Job description

PenChecks Trust is seeking a Marketing Manager to build a scalable, data-driven marketing capability and strengthen B2B market presence across retirement solutions. This individual contributor will partner with Revenue and Product to sharpen positioning, messaging, content, campaigns, and client communications.

The role requires translating complex retirement concepts into clear messaging for clients, prospects, partners, advisors, and investors, with emphasis on lifecycle and conversion