Remote B2B Growth Marketing Manager

PenChecks, Inc; Oregon; Hybrid; USD 120,000 - 140,000; Full time

Job summary

PenChecks Trust seeks a Marketing Manager to build a scalable, data-driven marketing capability that strengthens the company’s B2B market presence. You will partner with Revenue and Product to sharpen positioning, messaging, and campaigns, while leading content, sales enablement, and client communications across PenChecks’ retirement solutions.

You will translate complex retirement and financial-services concepts into clear messaging for clients, prospects, partners, and advisors, and drive

Qualifications

• Four or more years of progressive marketing experience, with meaningful responsibility for B2B strategy, positioning, demand generation, content, sales enablement, and campaign execution.
• Demonstrated B2C growth, conversion, lifecycle, or customer-journey experience, ideally within a B2B2C, partner-driven, intermediary, or channel-based business model.
• Proven ability to learn a complex business and translate technical, operational retirement, or financial-services concepts into clear and compelling messaging for multiple audiences.
• Experience building or improving a marketing function, operating model, or capability with limited infrastructure and hands-on execution.
• Strong collaboration with Revenue and Sales to support lead generation, pipeline development, client growth, partner communications, and sales effectiveness.
• Experience managing multiple agencies, consultants, and marketing vendors.
• Deep knowledge of B2B marketing, segmentation, positioning, content strategy, demand generation, digital marketing, events, lifecycle marketing, conversion optimization, and performance measurement.
• Working knowledge of CRM and marketing automation platforms, web analytics, conversion tracking, attribution, and experimentation tools.
• Excellent business judgment, written and verbal communication, analytical capability, project management, and cross-functional influence.
• Bachelor's degree in marketing, business, communications, or related field, or equivalent experience.

Responsibilities

• Lead the marketing strategy and execution for PenChecks Trust across B2B and NextLevel IRA channels.
• Develop differentiated positioning, messaging frameworks, and go-to-market plans for PenChecks solutions and target audiences.
• Oversee content calendars, thought leadership, and client/partner communications with a regulated environment in mind.
• Drive demand generation, lifecycle marketing, and campaign execution with external agencies and internal teams.
• Establish KPIs, dashboards, and reporting to connect activity to pipeline and revenue.

Job description

PenChecks Trust seeks a Marketing Manager to build a scalable, data-driven marketing capability that strengthens the company’s B2B market presence. You will partner with Revenue and Product to sharpen positioning, messaging, and campaigns, while leading content, sales enablement, and client communications across PenChecks’ retirement solutions.

You will translate complex retirement and financial-services concepts into clear messaging for clients, prospects, partners, and advisors, and drive