Strategic Marketing Manager

Victaulic Company; Easton (Northampton County); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Strategic Marketing Supervisor/Manager to enhance its global marketing strategy. In this pivotal role, you will work collaboratively across functions to protect and promote the company's market identity, ensuring a cohesive and distinctive customer-facing image. Your expertise in B2B content marketing and digital strategies will be crucial as you guide cross-functional teams and manage external vendors. This is an exciting opportunity to influence the marketing direction of a leading firm in the construction industry, with potential for team expansion and leadership opportunities as the function evolves.

Qualifications

• 7+ years of B2B content marketing experience, preferably in construction.
• Strong project management and leadership skills required.

Responsibilities

• Develop and drive a global marketing strategy to enhance company image.
• Collaborate with teams to ensure cohesive market identity across platforms.

Skills

B2B content marketing

Digital marketing strategies

Exceptional written communication

Project management

Leadership and team management

Public relations

Collaboration

Education

College degree in marketing and/or communications

Tools

Google Analytics

SalesForce

MS Office

SharePoint

Photoshop

Job description

Victaulic Job Description

Position: Strategic Marketing Supervisor / Manager

Reports To: Marketing Director

Location: Easton, Pennsylvania - Victaulic Global Headquarters

The dedicated members of the Victaulic Marketing organization are driven by our shared desire to best serve our customers. We do this by putting laser focus on crafting every customer touchpoint into an exceptional experience. As a member of our marketing organization, the Strategic Marketing Supervisor / Manager will play a pivotal role in these efforts.

The Strategic Marketing Supervisor / Manager will work across key stakeholder groups to develop and drive forward a global marketing strategy to protect our company image and manage our customer-facing image/message/impact. This role will establish, uphold and as required, update the guidelines for all customer-facing content including visual elements and arrangements, as well as writing style – voice and tone. This role is pivotal in ensuring that our customer-facing image is distinctive, cohesive and consistent across all channels. It is critical for this role to work strategically with all applicable stakeholders including but not limited to marcom managers globally, digital marketing team, product managers, corporate communication and training.

The ideal candidate possesses a natural ability to collaborate across functions and embodies a blend of creative vision and strategic thinking.

Specific Responsibilities:

1. Fuel our company growth by developing a holistic strategy to protect our market identity

• Work collaboratively and cross-functionally to drive a consistent, positive image of Victaulic in our markets around the world.
• Collaborate with marketing peers to stay up to date on competitor positioning within markets and regions to ensure Victaulic is differentiated.

Ensure a well-balanced, cohesive market identity across all platforms and communications, including digital, print, and in-person.

• Establish, uphold and as required, update the guidelines for all customer-facing content including visual elements and arrangements, as well as writing style – voice and tone. (Includes, but not limited to visual guidelines, taglines, and market-agnostic content – selling materials and promotional content)
• Where visual standards don’t exist, as in the case in new marketing vehicles or use cases, spearhead the coordinated development and implementation of creative guidelines to capitalize on those new use cases.
• Provide guidance and support to internal stakeholders on image-related matters such as consulting with HR on recruiting strategies.
• Develop and manage annual budget.
• Provide onsite support for customer events as needed.

To best manage public perception and ensure consistency internally and externally, this role will support teams with all customer-facing communication.

• This includes collaborating with the MarCom team on market-specific communications as well as the Corporate Communications team to ensure the alignment of messaging and communication tactics to employees and the community.

Reporting & Presentation:

• Work to establish key performance indicators (KPIs) related to market identity that can be tracked. Prepare regular reports and presentations on performance, insights, and strategic recommendations.
• Seek continuous learning, self-education, and networking opportunities with marketing professionals – stay on top of trends and technology including the adoption of AI to help scale efforts.
• Manage relationships with external vendors and consultants, ensuring quality and cost-effectiveness of outsourced activities. Establish a bench of trusted partners to quickly leverage as needs arise.
• Develop and implement contingency plans for the team’s riskiest work to minimize disruptions related to unexpected events.

Skills & Qualifications:

• College degree in marketing and/or communications required.
• 7+ years of experience in B2B content marketing including strategy development. Construction industry experience highly desired.
• Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems.
• Exceptional written and verbal communication skills, with the ability to craft compelling messages and presentations. Public relations experience desired, but not required.
• Excellent project management, organizational and scheduling skills.
• Experience managing external vendors and consultants to ensure project success.
• Strong leadership and team management skills, with experience in guiding cross-functional teams.
• Proficiency in marketing and analytics tools (e.g., Google Analytics, SalesForce) desired.
• Must have computer skills and knowledge of relevant software including MS Office, SharePoint, virtual meeting applications and current Internet technologies. Photoshop skills desired.
• Ability to work independently when required as well as work well across regions/time zones as part of a global team.

Additional Information:

• Travel Requirements: Some travel may be required (5%).
• Work Environment: On-site work is expected. This is not a remote position.
• Team: Initially, this role does not include management of direct reports, however there is potential for team expansion and leadership opportunities as the function evolves over time.

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EEO Statement: Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status.