Marketing Manager

BPM-PR Firm; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative PR agency is seeking a dynamic Marketing Manager to drive brand visibility and client growth. This role involves developing strategic marketing plans, managing content creation, and executing digital marketing campaigns. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for public relations. Join a talented team and contribute to impactful media campaigns that elevate brands and deliver measurable results. If you're ready to make a difference in the world of PR and marketing, this opportunity is perfect for you!

Benefits

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Training & development

Vision insurance

Qualifications

• 7+ years experience in marketing, preferably in PR or advertising.
• Strong knowledge of digital marketing tools and channels.

Responsibilities

• Develop marketing strategies and collaborate with leadership.
• Oversee SEO, SEM, email marketing, and social media campaigns.

Skills

Digital Marketing

Content Creation

SEO

Client Acquisition

Project Management

Data Analysis

Communication Skills

Creative Thinking

Education

Bachelor's degree in Marketing

Master's degree in Marketing (preferred)

Tools

HubSpot

Google Analytics

Adobe Suite

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Training & development
• Vision insurance

BPM-PR Firm is a dynamic and award-winning PR agency specializing in strategic communication solutions for clients across various industries. With a commitment to excellence and creativity, we pride ourselves on delivering impactful media campaigns that drive results and elevate our clients' brands.

We are seeking a talented and experienced Marketing Manager to join our team. In this role, you will shape the agency's marketing strategies and execute campaigns to enhance brand visibility, attract new clients, and drive growth. The ideal candidate is strategic, creative, results-oriented, and passionate about marketing and public relations.

Key Responsibilities:

1. Develop Marketing Strategies: Collaborate with leadership to create marketing plans aligned with company goals.
2. Brand Management: Maintain and enhance the agency's brand image through messaging, visual identity, and communication strategies.
3. Content Creation: Approve or produce engaging content for marketing collateral, including website copy, blogs, social media, and case studies.
4. Digital Marketing: Oversee SEO, SEM, email marketing, social media, and online advertising campaigns.
5. Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing and lead generation.
6. Campaign Execution: Coordinate marketing campaigns ensuring timely delivery and alignment with objectives.
7. Market Research: Conduct industry research and competitive analysis to identify trends and growth opportunities.
8. Analytics and Reporting: Monitor performance metrics and provide regular reports for decision-making.
9. Manage Advertising Teams and Campaigns: Lead advertising efforts, including LinkedIn, outside advertising, and PPC strategies.
10. Collaboration: Work with internal teams to integrate marketing efforts and deliver cohesive solutions.
11. Budget Management: Manage marketing budgets to maximize ROI.
12. Social Media Team Management: Recruit, train, and oversee social media specialists.
13. Social Media Strategy: Develop strategies to increase brand awareness and engagement.
14. Content Calendar: Maintain a quarterly content calendar for campaigns and themes.
15. Approve Weekly Campaigns: Review and approve social media campaigns from the team.
16. Branding Guidelines: Develop and maintain branding standards for consistency.
17. Advertising and PPC Teams: Lead paid advertising strategies to drive traffic and leads.
18. Announce New Clients: Strategize and execute client announcement campaigns via press releases, social media, and newsletters.
19. Email Marketing: Manage email campaigns for lead nurturing and engagement.
20. Award Submissions: Identify and submit to industry awards.
21. SEO and Blog Content: Oversee blog and external editorials to boost SEO and brand visibility.
22. Performance Tracking: Analyze campaign data and optimize strategies accordingly.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
• 7+ years experience in marketing, preferably in PR or advertising.
• Strong knowledge of digital marketing tools and channels.
• Excellent communication skills.
• Creative and strategic thinking abilities.
• Data analysis and campaign optimization skills.
• Project management proficiency.
• Knowledge of marketing software (HubSpot, Google Analytics, Adobe Suite) is a plus.
• Leadership and team collaboration skills.

Join Our Team: If you are motivated and ambitious, apply now to be part of BPM-PR Firm. Work with talented professionals, collaborate with top brands, and help shape the future of PR and marketing.

Work remote temporarily due to COVID-19.