Strategic Marketing Leader — US Growth & Brand

Kalexius; Denver (CO); In loco; USD 110.000 - 160.000; Tempo pieno

Descrizione del lavoro

Kalexius is seeking an experienced Senior Marketing Manager to lead and grow our marketing function from strategy to execution. You will work closely with the CEO and sales teams to strengthen our brand, increase US market visibility and drive measurable business results.

The role requires hands-on leadership in developing marketing roadmaps, creating high-quality content, and delivering on growth priorities.

Competenze

• At least 7 years of experience in B2B marketing, ideally within legal services, Legal Tech, corporate services or another professional services environment.
• Proven ability to develop and execute marketing strategies while remaining hands-on in delivery.
• Experience building, structuring or significantly developing a marketing function.
• Excellent writing, editing and communication skills, with the ability to translate complex technical, legal or regulatory topics into clear and engaging content.
• Strong understanding of digital marketing, content marketing, brand management and lead generation.
• Proficiency with WordPress and graphic design tools.
• Experience working closely with senior management, business development and sales teams.
• Ability to work independently, manage competing priorities and collaborate effectively with a Europe-based team across time zones.

Mansioni

• Define and implement Kalexius’ overall marketing strategy, aligned with the company’s business objectives and growth priorities.
• Refine target audiences, segmentation, value propositions and market positioning, with a particular focus on the US market.
• Develop integrated marketing campaigns and core messaging to support brand awareness, lead generation and business development.
• Establish and structure marketing processes, priorities and resources to support the company’s growth.
• Collaborate with the CEO, Business Development and Sales teams, and other internal stakeholders to develop high-quality marketing content.
• Write, edit and coordinate thought‑leadership articles, regulatory updates, white papers, case studies and use cases.
• Develop go‑to‑market materials, including brochures, sales presentations, lead‑generation assets and pitch decks.
• Prepare press releases, media kits and other corporate communications.
• Ensure consistency, quality and relevance across all marketing materials.

Conoscenze

B2B marketing

Content marketing

Brand management

Lead generation

Digital marketing

Copywriting

Marketing strategy

Cross-functional collaboration

Project management

Strumenti

WordPress

Graphic design tools

Descrizione del lavoro

Kalexius is seeking an experienced Senior Marketing Manager to lead and grow our marketing function from strategy to execution. You will work closely with the CEO and sales teams to strengthen our brand, increase US market visibility and drive measurable business results.

The role requires hands-on leadership in developing marketing roadmaps, creating high-quality content, and delivering on growth priorities.