Strategic Marketing Leader, Industrial Valves

Flowserve Corporation; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Flowserve Corporation, a world-leading manufacturer of flow control solutions, seeks a Business Marketing Manager for the Valves Division to lead strategy, development, and analysis of marketing programs. This role partners with business and sales leaders to translate priorities into programs that strengthen Flowserve’s brand and drive growth.

The position reports to the Head of Marketing and requires 10+ years in B2B marketing within energy, industrial, or tech sectors, plus strong

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field (or equivalent experience).
• 10+ years of experience in B2B marketing in energy, industrial, or technology industries.
• Excellent written and verbal communication; translate technical features into customer value.
• Experience with a variety of marketing channels and programs including web, advertising, demand generation, social media, content marketing, events and research.
• Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced environment with firm deadlines.
• Demonstrated ability to collaborate with stakeholders in a variety of functions.
• Experience influencing senior business and sales stakeholders.
• Ability to analyze data and utilize it to drive continuous program improvement.
• Budget management experience.
• Ability to travel up to 25%.

Responsibilities

• Lead marketing strategy for the Valves Division, guiding initiatives worth over $1.5B.
• Translate business priorities into campaigns to grow the brand and drive customer engagement.
• Collaborate with sales, portfolio marketing, events, digital, demand generation, creative and other functions for execution.
• Align product strategy, commercial priorities and customer needs across programs.
• Measure marketing impact by connecting activities to KPIs and funnel outcomes.
• Serve as a key voice on the Marketing Leadership Team to advance Flowserve’s marketing function.

Skills

Excellent written and verbal comms

Marketing channels & programs

Prioritization under deadlines

Cross-functional collaboration

Data-driven program optimization

Influencing senior stakeholders

Lead without direct authority

Budget management

Travel readiness

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Job description

Flowserve Corporation, a world-leading manufacturer of flow control solutions, seeks a Business Marketing Manager for the Valves Division to lead strategy, development, and analysis of marketing programs. This role partners with business and sales leaders to translate priorities into programs that strengthen Flowserve’s brand and drive growth.

The position reports to the Head of Marketing and requires 10+ years in B2B marketing within energy, industrial, or tech sectors, plus strong