Business Marketing Manager

Flowserve Corporation; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Flowserve Corporation, a world-leading manufacturer of flow control solutions, seeks a Business Marketing Manager for the Valves Division to lead strategy, development, and analysis of marketing programs. This role partners with business and sales leaders to translate priorities into programs that strengthen Flowserve’s brand and drive growth.

The position reports to the Head of Marketing and requires 10+ years in B2B marketing within energy, industrial, or tech sectors, plus strong

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field (or equivalent experience).
• 10+ years of experience in B2B marketing in energy, industrial, or technology industries.
• Excellent written and verbal communication; translate technical features into customer value.
• Experience with a variety of marketing channels and programs including web, advertising, demand generation, social media, content marketing, events and research.
• Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced environment with firm deadlines.
• Demonstrated ability to collaborate with stakeholders in a variety of functions.
• Experience influencing senior business and sales stakeholders.
• Ability to analyze data and utilize it to drive continuous program improvement.
• Budget management experience.
• Ability to travel up to 25%.

Responsibilities

• Lead marketing strategy for the Valves Division, guiding initiatives worth over $1.5B.
• Translate business priorities into campaigns to grow the brand and drive customer engagement.
• Collaborate with sales, portfolio marketing, events, digital, demand generation, creative and other functions for execution.
• Align product strategy, commercial priorities and customer needs across programs.
• Measure marketing impact by connecting activities to KPIs and funnel outcomes.
• Serve as a key voice on the Marketing Leadership Team to advance Flowserve’s marketing function.

Skills

Excellent written and verbal comms

Marketing channels & programs

Prioritization under deadlines

Cross-functional collaboration

Data-driven program optimization

Influencing senior stakeholders

Lead without direct authority

Budget management

Travel readiness

Education

Bachelor’s degree in Marketing, Business, Engineering, or related field

Job description

Company Overview:

If a culture of excellence, innovation and ownership is what you’re searching for, consider putting your experience in motion at Flowserve. As an individual contributor, or as a leader of people, your enterprise mindset will ensure Flowserve’s position as the global standard in comprehensive flow control solutions. Here, your opportunity for professional development and industry leading rewards will be supported by our foundational commitments to the values of people first, integrity and safety. Thinking beyond opportunity and reward, at Flowserve, we are inspired by working together to create extraordinary flow control solutions to make the world better for everyone!

Role Summary

The Business Marketing Manager for the Valves Division leads the strategy, development, and analysis of marketing programs for a $1.5B+ division, helping bring to life and reinforce Flowserve’s mission of empowering critical industries with extraordinary solutions. This role serves as a strategic partner to business and sales leaders, translating business priorities into marketing programs that strengthen Flowserve’s brand, support growth, and improve customer engagement. This individual reports directly to the Head of Marketing and serves as a voice of business marketing on the Marketing Leadership Team (LT).

Responsibilities

Business Marketing Strategy

• Serve as the primary marketing partner to a $1.5B+ division, leading the marketing strategy for key business initiatives
• Translate business priorities into marketing programs that drive measurable business growth and strengthen Flowserve’s brand

Cross-Functional Orchestration

• Collaborate with business and sales leaders to support key initiatives with programs including industry and product campaigns, launches, M&A activities, and events
• Partners with portfolio marketing, events, digital, demand generation, creative, and other adjacent functions for execution

Prioritization and Stakeholder Alignment

• Ensure alignment between product strategy, commercial priorities, marketing programs, and customer needs
• Keep effort focused on delivering highest priority and impact wins in a dynamic business environment

Measurement and Business Impact

• Connect marketing activities to business KPIs and demonstrate full funnel impact
• Use data and insights to optimize programs, improve engagement, and support commercial outcomes

Marketing Function Leadership

• Serve as a key voice on the Marketing LT in advancing the marketing function at Flowserve to maximize business growth and improve the customer experience

Preferred Experience / Skills

• Bachelor’s degree in Marketing, Business, Engineering, or a related field (or equivalent experience)
• 10+ years of experience in B2B marketing in energy, industrial, or technology industries.
• Excellent written and verbal communication skills; able to translate technical features into customer value
• Experience with a variety of Marketing channels and programs including web, advertising, demand generation, social media, content marketing, events and research
• Ability to prioritize and handle numerous competing demands in a high-volume, fast-paced working environment, frequently under firm deadlines
• Demonstrated ability to collaborate with stakeholders in a variety of functions
• Experience influencing senior business and sales stakeholders
• Ability to analyze data and utilize the data to drive continuous program improvement
• Ability to lead without direct authority
• Budget management experience
• Ability to travel up to 25%

Flowserve is a world-leading manufacturer and aftermarket service provider of comprehensive flow control systems. Join a company whose people are committed to building a more sustainable future to make the world better for everyone. With 16,000+ employees in 50+ countries, we combine our global reach with local presence. Our team challenges themselves to approach each situation with ingenuity and creativity to help provide our customers with the most innovative flow control products and services. We support 10,000+ customers worldwide, creating products to meet the needs of our customers who are supplying energy, fresh water, pharmaceuticals and other essentials to consumers, businesses and governments globally. We invite you to put your talents and career in motion at Flowserve.

Req ID : R-20478

Job Family Group : Marketing

Job Family : MK Marketing

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