Strategic Marketing Leader for Growth & Brand Excellence

Northwestern Mutual Twin Cities; BLOOMINGTON (MN); On-site; USD 150,000 - 230,000; Full time

Job summary

Northwestern Mutual Twin Cities seeks a Chief Marketing Officer to lead strategic, data-driven marketing for the local network office, strengthening brand, supporting advisor growth, and boosting visibility and results. You will partner with firm leaders to craft customized programs that align with business goals while reinforcing the Northwestern Mutual brand.

The role blends strategic thinking with hands-on execution, requiring collaboration, brand stewardship, and a drive for measurable

Qualifications

• Bachelor’s degree in marketing, advertising or communications.
• 7–10+ years marketing experience.
• Results-driven leader with an energetic, inquisitive personality who embraces disruption and challenges the status quo.
• Proven track record in developing and administering a marketing program with measurable results.
• Demonstrated success in driving marketing strategies to ROI.
• Change driver with an ability to motivate individuals and teams.
• Exceptional written and verbal communication skills.
• Highly detailed and organized with the ability to prioritize multiple projects.
• Strong project management and collaboration skills.
• Ability to maintain confidentiality.
• Proficiency in Microsoft Office and social media technologies (LinkedIn, Facebook and Twitter).
• Financial services experience a plus.
• Previous sales or business development experience a plus.
• Occasional night/weekend projects as determined by event schedule.

Responsibilities

• Develop and implement strategic Marketing Plan.
• Plan, manage and track Marketing Budget.
• Identify, plan and execute small to large scale marketing events (approx. 7-9 per year).
• Promote and build the Northwestern Mutual brand locally to diverse affinity markets.
• Track and measure marketing program impact and ROI.
• Oversee plan for marketing education and training.
• Assist in the implementation of marketing tactics geared towards advisor recruitment.
• Maintain media and business partnerships to increase exposure for the network office.
• Support local public relations, advertising and philanthropic efforts.
• Develop customized marketing plans to enhance productivity and revenue for advisors & firms.
• Provide oversight on advisor marketing budgets.
• Manage upkeep of digital assets such as websites and social platforms.
• Identify, plan and execute strategic client and prospect engagement activities and events.
• Conduct regularly scheduled marketing consultations to drive plans.
• Serve as the expert on CRM, key marketing strategies and segmentation.

Skills

Strategic marketing

Leadership

ROI-focused

Communication skills

Project management

Collaboration

Confidentiality

Education

Bachelor’s degree in marketing, advertising or communications

Tools

Microsoft Office

LinkedIn

Facebook

Twitter

Job description

Northwestern Mutual Twin Cities seeks a Chief Marketing Officer to lead strategic, data-driven marketing for the local network office, strengthening brand, supporting advisor growth, and boosting visibility and results. You will partner with firm leaders to craft customized programs that align with business goals while reinforcing the Northwestern Mutual brand.

The role blends strategic thinking with hands-on execution, requiring collaboration, brand stewardship, and a drive for measurable