Director of Marketing

Northwestern Mutual; Houston (TX); On-site; USD 98,000 - 126,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Bonu­s opportunity

PTO & holidays

Life & disability insurance

Career growth opportunities

Licensing & education benefits

Flexible work arrangements

Job summary

Northwestern Mutual Houston is seeking a Director of Marketing to lead strategic marketing, strengthen the Network Office’s market presence, and drive advisor productivity and revenue through data-driven planning.

The role partners with the Managing Partner and corporate marketing, oversees the Marketing Engagement Program, and guides advisor-focused initiatives while ensuring alignment with the Northwestern Mutual brand and growth objectives.

Qualifications

• Degree or equivalent education/experience in marketing, communications or business.
• Experience building integrated marketing strategies in regulated industries.
• Translate growth priorities into marketing plans, campaigns, events, and sales-enablement initiatives.
• Experience managing digital channels, budgets, and performance reporting.
• Strong consulting, project-management, stakeholder-influence, and communication skills.
• Brand standards, compliance and measurable business impact focus.

Responsibilities

• Develop a comprehensive strategic marketing plan aligned with Network Office growth priorities.
• Own the digital footprint for the Network Office and Managing Partner, including websites and social-media channels.
• Plan, manage, and track the marketing budget to optimize allocation and ROI.
• Lead the Marketing Engagement Program with strategy, execution, adoption, and performance tracking.
• Partner with corporate marketing to measure program effectiveness and ROI.
• Lead client and prospect engagement events and advisor education and adoption across segments.
• Cultivate partnerships and lead local PR, advertising, and affinity-market expansion.
• Support advisor recruiting with digital and print materials as needed.
• Provide strategic marketing consultations to select advisors and design customized plans.

Skills

Marketing strategy

Digital channels

Project management

Stakeholder influence

Written & verbal communication

Brand compliance

Education

Bachelor's degree in marketing, communications, business

Equivalent education and experience

Tools

CRM systems

Website platforms

Social media tools

Job description

Who We Are

At Northwestern Mutual, our financial advisors are ready to meet you where you are and stay with you long-term. Get financial clarity with a people-first plan designed to uncover new opportunities and potential blind spots. The right time to plan is right now. With $265.0 billion in assets under management, $28.1 billion in revenues, and over $1.8 trillion in life insurance protection in force, we've served more than 4.5 million people through our life, disability income, and long-term care insurance, annuities, brokerage, advisory services, trust services, and discretionary portfolio management solutions. Our wealth management company and investment services manage over $125 billion in client assets. We're proud to support our growing field force of financial advisors across the country, as well as our corporate office employees in Milwaukee and New York. As we continue to grow, we believe diversity makes us stronger in shaping the future of financial security.

Who You Are

The Director of Marketing serves as a strategic marketing leader responsible for strengthening the Network Office's market presence, financial advisor productivity, and revenue growth through data-driven strategy and disciplined execution. This leader partners with the Managing Partner, oversees the Marketing Engagement Program, supports firm-level and advisor-specific initiatives, and serves as liaison to corporate marketing while ensuring alignment with Northwestern Mutual brand and growth objectives.

What You'll Do

Network Office Marketing Leadership

• Develop and implement a comprehensive strategic marketing plan aligned with Network Office growth priorities.
• Own the digital footprint for the Network Office and Managing Partner, including websites and social-media channels.
• Plan, manage, and track the marketing budget to optimize allocation and return on investment.
• Lead the Marketing Engagement Program, including strategy, execution, adoption, and performance tracking.
• Partner with corporate marketing to measure program effectiveness and return on investment.
• Lead client and prospect engagement events, marketing education, and advisor adoption across segments.
• Cultivate community, media, and business partnerships and lead local public relations, advertising, philanthropic marketing, and affinity-market expansion.
• Support advisor recruiting strategies and create relevant digital and print materials as needed.

Advisor Marketing Consultation

• Serve as a strategic marketing advisor to select financial advisors through a subscription-based consultation program as directed by MP/Leadership Team.
• Develop customized marketing plans designed to increase advisor productivity and revenue.
• Consult on advisor-level marketing budgets and digital platforms.
• Design and execute client and prospect engagement strategies and events.
• Conduct ongoing consultations across advisor segments to strengthen execution and accountability.
• Serve as subject-matter expert on segmentation, prospecting, client experience, centers of influence, marketing tools, and best practices.

Performance Expectations

• Complete the Network Office marketing strategy and launch the Marketing Engagement Program consultation offering.
• Drive measurable growth in Network Office revenue and advisor productivity through marketing initiatives.
• Increase advisor utilization of the social media portal, Marketing Commons, advisor websites, and CRM-Engage.
• Deliver and manage marketing education and training across advisor segments including new advisors.
• Establish meaningful performance measures for marketing investment, adoption, engagement, lead generation, and return on investment.

What You Bring

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent education and experience.
• Progressive experience developing and executing integrated marketing strategies, preferably in financial services, professional services, or another regulated industry.
• Demonstrated ability to translate growth priorities into marketing plans, campaigns, events, and advisor or sales-enablement initiatives.
• Experience managing digital channels, social media, websites, content, partnerships, budgets, and performance reporting.
• Strong consulting, project-management, stakeholder-influence, written, verbal, presentation, and creative communication skills.
• Strong attention to brand standards, compliance requirements, execution quality, and measurable business impact.

Preferred Qualifications

• Experience marketing financial-advisory, insurance, wealth-management, or professional-services offerings.
• Working knowledge of CRM, website platforms, social media tools, and comparable platforms.
• Experience leading advisor or sales consultation programs and measuring adoption, productivity, revenue contribution, and return on investment.
• Proficiency with graphic-design, content-development, analytics, CRM, email-marketing, website, and social-media management tools.

What We Offer

Compensation structure: Base Salary: $110,000

Benefits

Northwestern Mutual Houston is committed to building a team that loves what they do and creating a work environment that supports long-term career growth. The compensation package includes:

• Comprehensive medical coverage with employer contribution.
• Safe Harbor 401(k) with employer match.
• Annual discretionary bonus opportunity.
• Generous paid time off (PTO) and holiday pay.
• Employer-paid life and disability insurance.
• Dynamic career growth opportunities.
• Employer-sponsored licensing, professional development, and education opportunities.
• Flexible work arrangements, where applicable.

#INDMM