Strategic Marketing Lead, Veterinary Diagnostics

MARS Veterinary; Loveland (CO); On-site; USD 99,000 - 124,000; Full time

Benefits offered by this job

Paid Time Off

Medical, Dental, Vision

401(k) with company match

Tuition reimbursement

Life Insurance

Disability insurance

Pet care discounts

Parental leave

HSA/FSA

Job summary

Antech, part of Mars Science & Diagnostics, seeks a Marketing leader to guide market research, strategic marketing, and education programs for veterinary diagnostics in Loveland, CO. The role collaborates with cross-functional teams to grow lab diagnostics and education initiatives.

Ideal candidates have a Bachelor’s in Marketing or Business, 3–5+ years in healthcare/veterinary marketing, and strong digital tools and CRM knowledge. Travel up to 25% may be required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related discipline.
• 3-5+ years of marketing experience in healthcare, veterinary or diagnostics industry.
• Proven track record in executing marketing strategies in healthcare/veterinary settings.

Responsibilities

• Market research and insights to identify market trends and opportunities.
• Lead development of industry education and marketing programs including digital efforts.
• Develop and execute comprehensive marketing plans for diagnostics with KPIs.
• Cross-functional collaboration with Sales, R&D, Marketing and leadership.
• Budget management and measurement of ROI on marketing initiatives.

Skills

Market research

Strategic marketing

Cross-functional collaboration

Analytics

Budget management

Digital marketing

CRM systems

Communication skills

Project management

Education

Bachelor’s degree in Marketing/Business Administration

Healthcare marketing specialization

Job description

Antech, part of Mars Science & Diagnostics, seeks a Marketing leader to guide market research, strategic marketing, and education programs for veterinary diagnostics in Loveland, CO. The role collaborates with cross-functional teams to grow lab diagnostics and education initiatives.

Ideal candidates have a Bachelor’s in Marketing or Business, 3–5+ years in healthcare/veterinary marketing, and strong digital tools and CRM knowledge. Travel up to 25% may be required.