Marketing Product Manager, Laboratory Diagnostics

Vicar Operating, Inc. dba VCA

Loveland (CO)

On-site

USD 99,000 - 124,000

Full time

9 days ago

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Benefits offered by this job

Paid Time Off

Medical, Dental, Vision

401(k) with company match

Tuition reimbursement

Life Insurance

Disability insurance

Pet care discounts

Parental leave

HSA/FSA

Job summary

Antech, part of Mars Science & Diagnostics, seeks a Marketing leader to guide market research, strategic marketing, and education programs for veterinary diagnostics in Loveland, CO. The role collaborates with cross-functional teams to grow lab diagnostics and education initiatives.

Ideal candidates have a Bachelor’s in Marketing or Business, 3–5+ years in healthcare/veterinary marketing, and strong digital tools and CRM knowledge. Travel up to 25% may be required.

Qualifications

Bachelor’s degree in Marketing, Business Administration or related discipline.
3-5+ years of marketing experience in healthcare, veterinary or diagnostics industry.
Proven track record in executing marketing strategies in healthcare/veterinary settings.

Responsibilities

Market research and insights to identify market trends and opportunities.
Lead development of industry education and marketing programs including digital efforts.
Develop and execute comprehensive marketing plans for diagnostics with KPIs.
Cross-functional collaboration with Sales, R&D, Marketing and leadership.
Budget management and measurement of ROI on marketing initiatives.

Skills

Market research

Strategic marketing

Cross-functional collaboration

Analytics

Budget management

Digital marketing

CRM systems

Communication skills

Project management

Education

Bachelor’s degree in Marketing/Business Administration

Healthcare marketing specialization

Job description

Job Summary

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets.

Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development.

Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.

Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

This position is office-based and the preferred location is Loveland, Colorado. Candidates interested in Fountain Valley, California or New York City may also be considered.

The Target Pay Range for this position is $99,330 - $124,000 annually in Loveland, Colorado. The role also includes an annual bonus opportunity. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Essential Duties and Responsibilities

Market Research and Insights Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Use these insights to inform program development and marketing strategies. Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly. Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.

Strategic Marketing Development Lead the creation and execution of industry recognized above-brand education and marketing programs including digital aimed at increasing use of laboratory diagnostics. Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions. Ensure these programs are tailored to meet the needs of different clinic sizes and types. Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.

Marketing Plan Creation and Execution: Develop and oversee the execution of comprehensive marketing plans for laboratory diagnostics This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals. Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

Cross Functional Collaboration and Stakeholder Communications Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals. Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events. Provide necessary training, materials, and support to sales representatives and account managers.

Budget Management Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

Education and Experience Required Qualifications

Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage. 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry Proven track record in executing marketing strategies in a veterinary or healthcare setting.

Preferred Qualifications

Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

Specialized experience in or knowledge of veterinary diagnostics.

Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.

Familiarity with veterinary practice management software is a plus.

Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.

Additional certifications: Certifications in marketing, digital marketing, or project management desirable.

Knowledge, Skills and Abilities

Technical Skills and Experience Marketing Experience: Proven ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.

Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

Adaptability: Flexibility to adapt to evolving market trends and business needs.

Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.

Industry Specific Knowledge Preferred Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges.

Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices.

Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

Sales Collaboration: Experience working closely with sales teams.

Travel

This role will require up to 25% travel, depending on the candidate’s location.

About Antech

About Antech Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

For over 30 years, Antech Diagnostics has been the hallmark of the veterinary industry providing the highest level of service, accurate results, and state-of-the-art technology. At the heart of Antech is our love for pets. Join our team of experts committed to providing the very best in diagnostic services.

Benefits