Strategic Marketing Lead — MarCom & Digital Campaigns

Broadway Bank; San Antonio (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Career Development and Mentorship

Generous PTO

Employee recognition

Free vision insurance

Retirement matching

Tuition reimbursement

Job summary

Broadway Bank is seeking a Strategic Marketing Officer to lead and support marketing communications campaigns across multiple lines of business. You will manage email automation, external vendors, and ad campaigns, ensuring consistency with the brand and regulatory standards.

The role requires strong project management, data analysis, and collaboration with Commercial Banking, Private Banking, Wealth Management, and CRA.

Qualifications

• 6+ years of experience in marketing communications or advertising, with project management focus.
• Proven ability to develop and execute strategic marketing plans and translate insights into actions.
• Experience in managing email automation platforms.

Responsibilities

• Lead and support marketing communications campaigns for specific bank lines of business.
• Manage email automation, customer communications, campaigns, budgets, and vendors.
• Collaborate with internal teams and external agencies to execute digital and traditional campaigns.
• Develop content across website, ads, and collateral in line with brand strategy.
• Monitor ROI and optimize campaigns with data-driven insights.
• Oversee marketing budgets and ensure alignment with objectives.
• Coordinate with Compliance to ensure regulatory adherence.

Skills

Strategic Marketing

Campaign Management

Email Automation

Vendor Management

Digital Marketing

Content Development

Analytics

Budget Management

Cross-functional Collaboration

Project Management

Education

Bachelor’s degree in advertising/marketing/communications

Tools

CRM

SharePoint

Adobe Acrobat/Pro

Publisher

PowerPoint

Excel

Job description

Broadway Bank is seeking a Strategic Marketing Officer to lead and support marketing communications campaigns across multiple lines of business. You will manage email automation, external vendors, and ad campaigns, ensuring consistency with the brand and regulatory standards.

The role requires strong project management, data analysis, and collaboration with Commercial Banking, Private Banking, Wealth Management, and CRA.