Strategic Banking Marketing Leader

Barclays; Wilmington (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Barclays in Wilmington, Delaware, is seeking a Banking Marketing Manager to lead multi-channel campaigns for financial products. You will develop strategies, coordinate with product, sales, and other functions, and manage content across paid media, email, and direct mail channels.

We value a track record in customer marketing, experience in financial services, and the ability to analyze data to optimize ROI while guiding a marketing team towards high-impact outcomes.

Qualifications

• Experience in existing customer marketing and/or new customer acquisition.
• Experience working for a financial services institution is a plus.
• Experience working with banking products (e.g., CDs, loans, savings) is a plus.
• Knowledge of marketing channels such as paid media, email marketing, and direct mail.

Responsibilities

• Develop and implement marketing strategies and delivery that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
• Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives to achieve specific, well-defined outcomes.
• Develop compelling and targeted content for various marketing channels, including print, media, and related collateral as needed.
• Analyze data to make informed decisions and optimize marketing strategies; use data analytics tools to measure and report on the performance of marketing campaigns.
• Manage the marketing budget, allocating resources to maximise ROI.
• Define marketing vision, set goals, clarify objectives, and work across the organization to achieve specific outcomes.

Skills

Customer marketing

New customer acquisition

Financial services experience

Banking products knowledge

Marketing channels

Job description

Barclays in Wilmington, Delaware, is seeking a Banking Marketing Manager to lead multi-channel campaigns for financial products. You will develop strategies, coordinate with product, sales, and other functions, and manage content across paid media, email, and direct mail channels.

We value a track record in customer marketing, experience in financial services, and the ability to analyze data to optimize ROI while guiding a marketing team towards high-impact outcomes.