Strategic Marketing Lead for Multifamily Growth

Mark--taylor-Residentia; Scottsdale (AZ); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Rent discounts

Amenities access

Employee appreciation events

Career growth opportunities

401(k) with company match

Paid time off & holidays

Health benefits

Job summary

Mark-Taylor, a premier Arizona multifamily company, seeks a Marketing Strategist at our Scottsdale corporate office to drive digital campaigns, optimize SEO/SEM, and lead analytics for a portfolio of communities.

You will partner with operations and leasing teams to align marketing with occupancy goals, craft campaigns, and report performance to leadership. This role emphasizes data-driven decisions and innovative, scalable marketing solutions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
• 1–3+ years in marketing account management, digital marketing, or related field.
• Experience optimizing digital marketing campaigns including SEO, SEM, display, social ads, and remarketing; 1+ year hands-on preferred.
• Strong analytical skills to interpret data, identify trends, and make actionable recommendations.
• Proven track record in developing and executing marketing strategies delivering measurable results.

Responsibilities

• Serve as the primary marketing partner for a portfolio of communities, developing customized strategies to support leasing, occupancy, and revenue goals.
• Collaborate with operations, leasing, and leadership to align marketing initiatives with goals and market conditions.
• Develop and present marketing reports, performance analyses, and recommendations to owners and stakeholders.
• Analyze marketing data, traffic sources, conversion metrics, and competitive trends to drive decisions.
• Manage community digital presence: website content, listings, assets, and brand messaging.
• Identify opportunities to improve strategies through analysis and feedback, adjusting messaging and budgets.
• Oversee budgets and advertising spend to maximize performance and efficiency.
• Coordinate with vendors, agencies, and partners to ensure timely, within-budget deliverables.
• Execute promotional campaigns, resident engagement initiatives, and brand awareness efforts.
• Support internal communications and cross-functional projects for organizational alignment.
• Ensure projects and campaigns are delivered accurately and on time, with scalable processes.
• Monitor industry trends and emerging tech to propose innovative marketing solutions.

Skills

Digital marketing

SEO/SEM

Analytics

Campaign management

Social media ads

Remarketing

Budget management

Communication

Project management

Brand strategy

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Google Ads/PMAX

SEO tools

Job description

Mark-Taylor, a premier Arizona multifamily company, seeks a Marketing Strategist at our Scottsdale corporate office to drive digital campaigns, optimize SEO/SEM, and lead analytics for a portfolio of communities.

You will partner with operations and leasing teams to align marketing with occupancy goals, craft campaigns, and report performance to leadership. This role emphasizes data-driven decisions and innovative, scalable marketing solutions.