Marketing Strategist

Mark--taylor-Residentia; Scottsdale (AZ); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Rent discounts

Amenities access

Employee appreciation events

Career growth opportunities

401(k) with company match

Paid time off & holidays

Health benefits

Job summary

Mark-Taylor, a premier Arizona multifamily company, seeks a Marketing Strategist at our Scottsdale corporate office to drive digital campaigns, optimize SEO/SEM, and lead analytics for a portfolio of communities.

You will partner with operations and leasing teams to align marketing with occupancy goals, craft campaigns, and report performance to leadership. This role emphasizes data-driven decisions and innovative, scalable marketing solutions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
• 1–3+ years in marketing account management, digital marketing, or related field.
• Experience optimizing digital marketing campaigns including SEO, SEM, display, social ads, and remarketing; 1+ year hands-on preferred.
• Strong analytical skills to interpret data, identify trends, and make actionable recommendations.
• Proven track record in developing and executing marketing strategies delivering measurable results.

Responsibilities

• Serve as the primary marketing partner for a portfolio of communities, developing customized strategies to support leasing, occupancy, and revenue goals.
• Collaborate with operations, leasing, and leadership to align marketing initiatives with goals and market conditions.
• Develop and present marketing reports, performance analyses, and recommendations to owners and stakeholders.
• Analyze marketing data, traffic sources, conversion metrics, and competitive trends to drive decisions.
• Manage community digital presence: website content, listings, assets, and brand messaging.
• Identify opportunities to improve strategies through analysis and feedback, adjusting messaging and budgets.
• Oversee budgets and advertising spend to maximize performance and efficiency.
• Coordinate with vendors, agencies, and partners to ensure timely, within-budget deliverables.
• Execute promotional campaigns, resident engagement initiatives, and brand awareness efforts.
• Support internal communications and cross-functional projects for organizational alignment.
• Ensure projects and campaigns are delivered accurately and on time, with scalable processes.
• Monitor industry trends and emerging tech to propose innovative marketing solutions.

Skills

Digital marketing

SEO/SEM

Analytics

Campaign management

Social media ads

Remarketing

Budget management

Communication

Project management

Brand strategy

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Google Ads/PMAX

SEO tools

Job description

Description

At Mark-Taylor, we believe our success starts with our people. For over 40 years, we’ve built and managed Arizona’s most beautiful apartment communities while fostering a culture centered on people, excellence and growth.

We are proud to be recognized as Ranking Arizona’s #1 Multifamily Builder and Manager, a Best Place to work in Multifamily, and a Healthiest Employer by the Phoenix Business Journal, and more.

Our communities are growing and so is our corporate team! We’re hiring a Marketing Strategist at our corporate office in Scottsdale, AZ.

Why You’ll Love working at Mark-Taylor

• Employee rent discounts.*
• Access to all Mark-Taylor amenities.
• Employee appreciation events.
• Opportunities for career growth.
• 401(k) with robust company match.**
• Paid time off, sick time, holidays, and volunteer time.**
• Comprehensive Medical, Dental, and Vision benefits.**

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
• 1-3+ years of experience in marketing account management, digital marketing, or a related field.
• Demonstrated experience managing and optimizing digital marketing campaigns, including SEO, SEM, display advertising, social media advertising, and remarketing initiatives; at least one year of hands‑on experience preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and develop actionable recommendations.
• Proven track record of developing and executing successful marketing strategies that deliver measurable business results.
• Experience managing multiple projects, deadlines, and priorities in a fast‑paced environment.
• Strong knowledge of digital marketing platforms, website analytics tools, and reporting systems.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong organizational skills with exceptional attention to detail and project management capabilities.
• Multifamily, real estate, hospitality, agency, or client‑facing marketing experience preferred.
• Familiarity with AI tools and a demonstrated interest in applying technologies to marketing.
• Experience building or customizing AI tools, such as custom ChatGPT, Claude Skills, or automated workflows is preferred.

In this role, you will

• Serve as the primary marketing partner for a portfolio of communities, developing customized marketing strategies that support leasing, occupancy, and revenue goals.
• Collaborate with operations, leasing, and leadership teams to align marketing initiatives with community goals and market conditions.
• Develop and present comprehensive marketing reports, performance analyses, and recommendations to ownership groups, operational leaders, and internal stakeholders.
• Analyze marketing performance data, including traffic sources, lead conversion metrics, competitive trends, and return on investment, to drive strategic decision‑making.
• Manage community digital presence, ensuring website content, online listings, advertising assets, and brand messaging remain accurate, consistent, and effective.
• Identify opportunities to improve marketing strategies through campaign and channel performance analysis, onsite team feedback, and ongoing optimizations to messaging, audience targeting, and budget allocation.
• Oversee marketing budgets and advertising spend to maximize performance and ensure efficient use of resources.
• Manage relationships with third‑party vendors, agencies, and advertising partners, ensuring deliverables are completed on time, within budget, and aligned with business objectives.
• Coordinate and execute promotional campaigns, resident engagement initiatives, and brand awareness efforts that enhance community performance.
• Support internal communication initiatives and cross‑functional projects that strengthen organizational alignment and engagement.
• Ensure all projects, campaigns, and deliverables are completed accurately, efficiently, and within established timelines.
• Continuously evaluate marketing processes and workflows to improve efficiency, scalability, and overall effectiveness.
• Monitor industry trends, competitive activity, consumer behavior, and emerging technologies to recommend innovative marketing solutions.
• Demonstrated experience managing and optimizing digital marketing campaigns, including paid search, Performance Max (PMax), display advertising, social media advertising, and remarketing initiatives; at least one year of hands‑on experience preferred.

Mark-Taylor is an equal opportunity employer and a drug‑free workplace. All our employees undergo pre‑employment screening which includes drug testing.

*Housing discounts are subject to availability at each community.

**Benefits offered for full‑time employees.