Strategic Marketing Lead – Electrification Growth

ABB Inc.; North Carolina; Remote; USD 101,000 - 161,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid holidays

Bonus eligibility

Job summary

ABB is seeking a Strategic Marketing Specialist to drive market-driven growth across multiple industries in the U.S. The role partners with commercial, product, strategy, and communications teams to turn opportunities into measurable campaigns and messaging that reinforce ABB as a trusted technology partner.

The position reports to the Industry and Channel Marketing Director and offers remote flexibility for candidates in the Continental U.S., with travel up to 20%.

Qualifications

• Bachelor's degree in business, marketing, engineering, or related field.
• Strong analytical, communication, and presentation skills.
• Ability to organize information and communicate clearly with different audiences.
• Demonstrated ability to work across functions and influence without authority.
• Travel up to 20% within the U.S.

Responsibilities

• Strategic Marketing & Planning: translate strategy into go-to-market and campaign strategies with clear objectives and metrics.
• Market & Competitive Intelligence: support market intelligence for segments, technology trends, customer needs, and applications.
• Marketing Activation & Campaign Execution: plan and lead execution of integrated marketing campaigns; collaborate with segment leaders and product teams.
• Industry Engagement & Thought Leadership: engage with industry orgs, seek speaking opportunities, and support trade events and conferences.

Skills

Analytical skills

Communication

Presentation skills

Cross-functional collaboration

Travel up to 20%

Education

Bachelor's degree

Job description

ABB is seeking a Strategic Marketing Specialist to drive market-driven growth across multiple industries in the U.S. The role partners with commercial, product, strategy, and communications teams to turn opportunities into measurable campaigns and messaging that reinforce ABB as a trusted technology partner.

The position reports to the Industry and Channel Marketing Director and offers remote flexibility for candidates in the Continental U.S., with travel up to 20%.