Strategic Marketing Lead - B2B Growth (Remote)

Westfield Insurance; Westfield Center (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Westfield Insurance is seeking a Marketing Strategy Lead to develop and execute engaging B2B and consumer programs across multiple channels. You will partner with business units to translate objectives into targeted campaigns, enable sales, and drive growth while managing agency relationships and analytics.

The ideal candidate has 5+ years in marketing, a business or marketing degree, and CMMP certification.

Qualifications

• 5+ years of experience in Marketing or a related field.
• Bachelor’s degree in Business, Marketing or a related field and/or commensurate work experience.
• Certified Marketing Management Professional (CMMP)

Responsibilities

• Develops B2B marketing and sales enablement strategies and resources to support agents and customers.
• Develops and executes strategic marketing plans with business unit leaders to align sales plans with goals.
• Uses market research and analytics to identify opportunities and optimize campaigns.
• Measure KPI and adapt programs to drive profitable growth and improve customer engagement.
• Collaborates with product, channel strategy, and corporate functions to align marketing initiatives.

Skills

Marketing

Strategic thinking

Stakeholder management

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing

CMMP certification

Job description

Westfield Insurance is seeking a Marketing Strategy Lead to develop and execute engaging B2B and consumer programs across multiple channels. You will partner with business units to translate objectives into targeted campaigns, enable sales, and drive growth while managing agency relationships and analytics.

The ideal candidate has 5+ years in marketing, a business or marketing degree, and CMMP certification.