Strategic Marketing Leader for B2B Services (Remote)

Smith + Howard; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Smith + Howard is seeking a strategic Marketing Manager to lead the development and execution of high-impact marketing initiatives that drive growth, enhance brand visibility, and contribute directly to revenue.

This individual will combine creative vision with operational rigor, serve as a subject matter expert on our services, and bring clarity and excellence to everything from campaign strategy to content creation.

Qualifications

• 5+ years of marketing experience in professional services or B2B.
• Translate complex services into clear messaging.
• Strong writing and editing skills.
• Proven ability to drive revenue through campaigns.
• Excellent cross-functional collaboration and communication.
• Stays current on industry marketing trends.

Responsibilities

• Develop and implement marketing strategies aligned with objectives and OKRs.
• Translate service offerings into messaging and collateral.
• Draft content and oversee agency deliverables to ensure accuracy.
• Lead end-to-end campaigns from ideation to optimization.
• Create scalable playbooks and enable teams to activate marketing efforts.
• Drive demand generation and optimize conversion funnels.
• Strengthen brand positioning and identify new market segments.
• Align marketing with revenue goals and measure ROI.

Skills

Marketing strategy

Content creation

B2B marketing

Communication

Strategic thinking

Market research

Job description

Smith + Howard is seeking a strategic Marketing Manager to lead the development and execution of high-impact marketing initiatives that drive growth, enhance brand visibility, and contribute directly to revenue.

This individual will combine creative vision with operational rigor, serve as a subject matter expert on our services, and bring clarity and excellence to everything from campaign strategy to content creation.