Strategic Marketing Lead — B2B Growth & Enablement

Westfield; Westfield Center (OH); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Westfield Center, OH seeks a Marketing Strategy Lead to develop, implement and monitor B2B, customer and consumer programs across marketing channels. You will partner with the business to translate objectives into actionable strategies, strengthening agent relationships and driving profitable growth.

You will coach teammates, monitor KPIs, and apply market insights to tailor strategies across digital and traditional channels, requiring strong relationship building and project management to move

Qualifications

• 5+ years of experience in Marketing or a related field.
• Bachelor's degree in Business, Marketing or a related field and/or commensurate work experience.
• CMMP certification preferred.

Responsabilités

• Develops B2B marketing and sales enablement strategies and resources for agency-facing teams and agents.
• Develops and executes strategic marketing plans aligning with business unit goals.
• Identifies opportunities from market research, customer analytics and competitive insights.
• Uses traditional and digital channels to advance marketing strategy and measure impact.

Connaissances

Strategic marketing

Stakeholder management

B2B marketing

Formation

Bachelor's degree in Business/Marketing

CMMP certification

Description du poste

Westfield Center, OH seeks a Marketing Strategy Lead to develop, implement and monitor B2B, customer and consumer programs across marketing channels. You will partner with the business to translate objectives into actionable strategies, strengthening agent relationships and driving profitable growth.

You will coach teammates, monitor KPIs, and apply market insights to tailor strategies across digital and traditional channels, requiring strong relationship building and project management to move