Strategic Marketing & Fan Experience Student Worker (Student Wage)

University of Virginia; United States; On-site; USD 11,700 - 14,300; Part time

Job summary

The University of Virginia Physicians Group is seeking a Strategic Marketing & Fan Engagement Intern to support game-day experiences across UVA's 27 varsity sports programs. This role will focus on promoting attendance, assisting in event logistics, and engaging with fans while working approximately 6–10 hours per week, primarily during athletic events.

The ideal candidate should be a full-time student at UVA with strong communication skills and a genuine interest in sports marketing or event management. Compensation for this position is $13.00 hourly.

Qualifications

• Available to attend all home football games and select competitions.
• Dependable and punctual, able to work independently and as part of a team.

Responsibilities

• Execute game-day promotions and events.
• Assist with sponsorship activations and logistics.
• Create game scripts and promotional content.

Skills

Strong communication skills

Customer service orientation

Multitasking

Problem-solving

Creativity

Education

Full-time student at the University of Virginia

Job description

Job Summary

Strategic Marketing & Fan Engagement Intern to assist in creating memorable game‑day experiences and driving attendance across UVA's 27 varsity sports programs.

Time Commitment

Approximately 6–10 hours per week, primarily during athletic events on nights and weekends. Additional office hours and special project opportunities may be available based on performance and departmental needs.

Responsibilities

• Execute game‑day promotions, giveaways, contests, and fan engagement activities.
• Assist with sponsorship activations and in‑venue entertainment elements.
• Support event setup, breakdown, and operational logistics.
• Interact with fans to create a welcoming and engaging game‑day atmosphere.
• Assist with special events, student outreach initiatives, and community engagement opportunities.
• Support the Sabre Rewards program and student attendance efforts.
• Help develop and implement marketing plans designed to increase attendance and enhance the fan experience.
• Create game scripts, run‑of‑show documents, and event timelines.
• Brainstorm and develop creative content, promotional concepts, and fan engagement features.
• Collaborate with athletics staff, student groups, spirit squads, and campus partners to promote events and drive attendance.

Compensation

$13.00 hourly. Undergraduate student wage position for less than 20 hours per week.

Required Qualifications

• Resume and Cover Letter required.
• Full‑time student currently enrolled at the University of Virginia (graduate or undergraduate).
• Availability to attend all home football games and select competitions for other sports, which are frequently scheduled during evenings and weekends.
• Ability to represent the University of Virginia and UVA Athletics in a positive, professional, and customer‑service‑oriented manner.
• Strong communication and interpersonal skills.
• Ability to multitask, problem‑solve, and adapt in a fast paced live event environment.
• Dependable, punctual, and able to work both independently and as part of a team.

Preferred Qualifications

• Genuine interest in pursuing a career in sports marketing, fan engagement, event management, or collegiate athletics.
• Previous experience in customer service, event operations, marketing, promotions, or athletics.
• Creative mindset with a willingness to contribute new ideas for fan engagement and game presentation.
• Familiarity with social media platforms and current fan engagement trends.

Physical Demands

Event preparation and operations may require occasional light physical labor, including carrying supplies to, from, and throughout athletic venues. Interns may be required to stand, walk, and work outdoors for extended periods, including up to four hours at a time during athletic events.

EEO & Equal Opportunity

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.