Strategic Marketing Director: Multifamily Growth & ROI

Minority Professional Network, Inc.; Houston (TX); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical – United Healthcare & MEC Plan

Dental

Vision

Life Insurance

Short-Term Disability

Supplemental Hospital & Accident Insur

EAP Program for Employees & Family

Paid Holidays

PTO: Vacation & Sick Time

Learning & Career Development Programs

Leadership Development with Ashford

Quarterly Community Give-Back Events

Happy Hours

Job summary

Ashford Communities seeks a Director of Marketing to lead portfolio-wide marketing strategy across its Texas multifamily communities. You’ll own demand generation, digital channels, ILS, referrals, reputation, and operations, partnering with property leadership and vendors to deliver measurable results.

You’ll coach a marketing team, set priorities, manage budgets, and use data-driven insights to optimize spend and occupancy while preserving brand integrity across communities.

Qualifications

• Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
• Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
• Ability to translate property and submarket conditions into practical marketing decisions.
• Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
• People leadership, coaching, process improvement, and technology-enabled execution.
• Excellent executive presentation, written communication, and prioritization skills.

Responsibilities

• Lead portfolio-wide marketing strategy, demand generation, digital channels, ILS, resident referrals, reputation management, and marketing operations across Ashford Communities’ Texas portfolio.
• Own marketing planning, budget allocation, performance measurement, vendor relationships, and team development.
• Partner with Operations and property leaders to diagnose marketing challenges and align initiatives with property conditions and pricing.
• Manage marketing budgets, forecasts, vendor contracts, agency performance, and ROI; recommend investments to expand, test, or discontinue.
• Create and enforce brand, creative, photography, signage, content, accessibility, and messaging standards across communities.
• Lead, coach, and develop marketing employees with clear priorities, workflows, and performance accountability.
• Use AI, automation, and technology to improve speed, consistency, reporting quality, and team capacity.
• Ensure compliance with fair housing, advertising, privacy, and brand requirements in coordination with partners.

Skills

Multifamily digital marketing

ILS management

SEO/SEM

Paid media

Online reputation management

Data analysis & attribution

Budgeting & forecasting

Vendor negotiation & project mgmt

People leadership & coaching

Executive communication

Tools

Entrata

Job description

Ashford Communities seeks a Director of Marketing to lead portfolio-wide marketing strategy across its Texas multifamily communities. You’ll own demand generation, digital channels, ILS, referrals, reputation, and operations, partnering with property leadership and vendors to deliver measurable results.

You’ll coach a marketing team, set priorities, manage budgets, and use data-driven insights to optimize spend and occupancy while preserving brand integrity across communities.