Remote Multifamily Marketing & Leasing Director

Talently; Jacksonville (FL); Remote; USD 90,000 - 130,000; Full time

Job summary

Talently is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate multifamily communities. This role blends strategic leadership with hands-on implementation, from branding to demand generation and digital campaigns.

You will partner with property management and leasing teams to drive occupancy, optimize online listings, and ensure consistent brand standards across all communities. Remote-friendly with visibility to leadership.

Qualifications

• Experience developing and executing marketing programs for multifamily market-rate properties.
• Strong knowledge of digital marketing: paid ads, social media, and email campaigns.
• Ability to develop and maintain cohesive brands and property marketing materials.
• Experience managing websites, online listings, and digital content for property marketing.
• Proficiency in marketing analytics and campaign performance optimization.
• Strong communication, project management, and cross-functional collaboration.

Responsibilities

• Develop and lead marketing strategies for leasing and revenue goals across properties.
• Build consistent property positioning, brand standards, and marketing materials.
• Plan and oversee digital campaigns across paid advertising, social media, email, and channels.
• Manage property websites and online listings with engaging, conversion-focused content.
• Partner with property management and leasing teams to align campaigns with local market needs.
• Monitor campaign and property marketing performance, using analytics to optimize results.
• Manage marketing budgets, vendor relationships, timelines, and asset production.

Skills

Multifamily marketing

Digital marketing

Brand management

Web content management

Marketing analytics

Communication skills

Project management

Portfolio marketing

Local SEO

Agency management

Tools

CRM platforms

Marketing automation tools

Job description

Talently is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate multifamily communities. This role blends strategic leadership with hands-on implementation, from branding to demand generation and digital campaigns.

You will partner with property management and leasing teams to drive occupancy, optimize online listings, and ensure consistent brand standards across all communities. Remote-friendly with visibility to leadership.