Director of Marketing – Multifamily Growth & Brand

Ashford Management Group LLC; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical – United Healthcare & MEC Plan

Dental

Vision

Life Insurance

Short-Term Disability

Supplemental Hospital & Accident Ins.

EAP Program for Employees & Family

Paid Holidays

PTO: Vacation & Sick Time

Learning & Career Development Programs

Leadership Development with Ashford UW

Quarterly Community Give-Back Events

Happy Hours

Job summary

Ashford Communities is seeking a Director of Marketing to lead our Texas multifamily marketing strategy and demand generation across portfolios. You will own planning, budgets, performance metrics, and vendor relationships while guiding a team to scale campaigns with measurable ROI.

You'll report to the Ashford President, influence market positioning, and drive digital, ILS, and resident-referral programs with a focus on quality leads and occupancy.

Qualifications

• Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
• Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
• Ability to translate property and submarket conditions into practical marketing decisions.
• Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
• People leadership, coaching, process improvement, and technology-enabled execution.
• Excellent executive presentation, written communication, and prioritization skills.

Responsibilities

• Lead portfolio-wide marketing strategy, demand generation, digital channels, and campaigns across the Texas portfolio.
• Own marketing planning, budget allocation, performance measurement, and vendor relationships.
• Develop and coach the marketing team; set priorities and performance standards.
• Monitor market trends and submarket conditions to inform differentiated marketing approaches.
• Create attribution and reporting linking spend to qualified inquiries and new resident acquisition.
• Ensure brand standards, content, and messaging across all communities and channels.
• Collaborate with Operations and property leadership to align marketing with market needs.
• Present dashboards and actionable recommendations to senior leadership.

Skills

Multifamily digital marketing

ILS management

SEO/SEM

Paid media

Data analysis

Budgeting & forecasting

Leadership

Campaign measurement

Vendor management

Executive presentation

Tools

Entrata

Google Analytics

Microsoft Excel

Marketing automation

Job description

Ashford Communities is seeking a Director of Marketing to lead our Texas multifamily marketing strategy and demand generation across portfolios. You will own planning, budgets, performance metrics, and vendor relationships while guiding a team to scale campaigns with measurable ROI.

You'll report to the Ashford President, influence market positioning, and drive digital, ILS, and resident-referral programs with a focus on quality leads and occupancy.