Multi-Family Marketing Director

Talently; Jacksonville (FL); Remote; USD 90,000 - 130,000; Full time

Job summary

Talently is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate multifamily communities. This role blends strategic leadership with hands-on implementation, from branding to demand generation and digital campaigns.

You will partner with property management and leasing teams to drive occupancy, optimize online listings, and ensure consistent brand standards across all communities. Remote-friendly with visibility to leadership.

Qualifications

• Experience developing and executing marketing programs for multifamily market-rate properties.
• Strong knowledge of digital marketing: paid ads, social media, and email campaigns.
• Ability to develop and maintain cohesive brands and property marketing materials.
• Experience managing websites, online listings, and digital content for property marketing.
• Proficiency in marketing analytics and campaign performance optimization.
• Strong communication, project management, and cross-functional collaboration.

Responsibilities

• Develop and lead marketing strategies for leasing and revenue goals across properties.
• Build consistent property positioning, brand standards, and marketing materials.
• Plan and oversee digital campaigns across paid advertising, social media, email, and channels.
• Manage property websites and online listings with engaging, conversion-focused content.
• Partner with property management and leasing teams to align campaigns with local market needs.
• Monitor campaign and property marketing performance, using analytics to optimize results.
• Manage marketing budgets, vendor relationships, timelines, and asset production.

Skills

Multifamily marketing

Digital marketing

Brand management

Web content management

Marketing analytics

Communication skills

Project management

Portfolio marketing

Local SEO

Agency management

Tools

CRM platforms

Marketing automation tools

Job description

Job Title: Multi-Family Marketing Director

Location: Remote

Skills:

• Experience developing and executing marketing programs for multifamily market-rate properties
• Experience with website content, social media, email advertising, branding, and paid ads

Overview:

A growing multifamily owner-operator is seeking a Leasing & Marketing Director to lead marketing strategy and execution across a portfolio of market-rate apartment communities.

This is an excellent opportunity for a marketing professional who enjoys being hands‑on rather than purely strategic. The ideal candidate has a strong background in multifamily marketing, digital advertising, branding, and lead generation, and is excited to help drive occupancy and enhance property performance.

The company offers a collaborative, family‑oriented culture with direct access to leadership, long‑term growth potential, and the opportunity to make a visible impact across the organization.

Responsibilities:

• Develop and lead marketing strategies that support leasing, occupancy, and revenue goals across multifamily properties.
• Build consistent property positioning, brand standards, and marketing materials for communities and portfolio initiatives.
• Plan and oversee digital campaigns across paid advertising, social media, email, and other relevant channels.
• Manage property websites and online listings, ensuring accurate, engaging, and conversion‑focused content.
• Partner with property management and leasing teams to align campaigns with local market needs and community priorities.
• Monitor campaign and property marketing performance, using analytics to identify opportunities and optimize results.
• Manage marketing budgets, vendor relationships, timelines, and the production of marketing assets.

Must-Have Skills:

• Experience developing and executing marketing programs for multifamily market‑rate properties
• Strong knowledge of digital marketing, including paid advertising, social media, and email campaigns.
• Ability to develop and maintain cohesive brands and property marketing materials.
• Experience managing websites, online listings, and digital content for property marketing.
• Proficiency in marketing analytics, campaign measurement, and performance optimization.
• Strong communication, project management, and cross‑functional collaboration skills.

Nice-to-Have Skills:

• Experience leading marketing across a portfolio of multifamily communities.
• Familiarity with property management, leasing, and occupancy metrics.
• Experience with marketing automation, CRM platforms, or multifamily marketing technology.
• Knowledge of local SEO, reputation management, and rental listing platforms.
• Experience managing agency, vendor, or creative partner relationships.