Director of Marketing & Enrollment Growth

Albany State University; Albany (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Albany State University invites applications for a Director of Marketing to provide strategic leadership for the university's marketing and brand amplification. The role oversees integrated campaigns aimed at enrollment growth, employer partnerships, alumni engagement, and brand positioning.

Reporting to the Vice President and Chief University Growth Officer, the director leads the Marketing and Communications team and shapes the paid media strategy, digital presence, and campaign calendar.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum five years of progressive marketing experience, with at least two years in a leadership or management role.
• Experience developing and executing integrated digital marketing campaigns.
• Proficiency with CRM and marketing automation platforms, paid media management, and analytics tools.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute an integrated annual marketing plan aligned with ASU Growth Horizon goals.
• Lead the CUGO division's paid media strategy including digital advertising and platform campaigns.
• Oversee ASU brand standards across channels and ensure consistency.
• Collaborate with senior leadership to align marketing investments with partnerships and programs.

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree preferred

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Albany State University invites applications for a Director of Marketing to provide strategic leadership for the university's marketing and brand amplification. The role oversees integrated campaigns aimed at enrollment growth, employer partnerships, alumni engagement, and brand positioning.

Reporting to the Vice President and Chief University Growth Officer, the director leads the Marketing and Communications team and shapes the paid media strategy, digital presence, and campaign calendar.