Advancement Marketing & Alumni Engagement Coordinator

The University of West Alabama; Livingston (AL); On-site; USD 42,000 - 62,000; Full time

Job summary

The University of West Alabama is seeking a Marketing Communications Coordinator for Advancement to serve as the primary liaison between the Office of Communications and Marketing and the Division of Institutional Advancement, including Alumni Affairs and Development/Giving.

You will develop print and digital content, coordinate projects, and ensure brand consistency while supporting alumni engagement, fundraising initiatives, and donor recognition efforts.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• Minimum 2 years demonstrated success in communications, marketing, public relations, or a related field.
• Strong writing, editing, and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Ability to work collaboratively with a variety of stakeholders.

Responsibilities

• Serve as the primary communications contact for Institutional Advancement, supporting priorities.
• Develop and edit content for print and digital communications, including profiles, stories, emails, newsletters, website content, and event promotion materials.
• Support communications related to alumni engagement, events, fundraising initiatives, and donor recognition efforts.
• Coordinate communications projects from planning through completion, including timelines and review processes.
• Collaborate with the communications team to execute projects and ensure brand alignment.
• Utilize tools and platforms (email, CMS, social media, analytics, CRM systems) to support delivery of communications.
• Assist in supporting targeted or segmented communications with advancement staff as appropriate.
• Contribute to broader communications and marketing initiatives and perform other duties as assigned.

Education

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field

Strong writing and editing

Project management

Stakeholder collaboration

Content creation

Tools

Blackbaud Raiser's Edge NXT

Job description

The University of West Alabama is seeking a Marketing Communications Coordinator for Advancement to serve as the primary liaison between the Office of Communications and Marketing and the Division of Institutional Advancement, including Alumni Affairs and Development/Giving.

You will develop print and digital content, coordinate projects, and ensure brand consistency while supporting alumni engagement, fundraising initiatives, and donor recognition efforts.