Strategic Marketing Consultant

RELX International; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

RELX International is seeking a seasoned marketing specialist with deep analytical capabilities to apply theory to practice across a defined area. The role encompasses brand stewardship, planning and executing marketing initiatives, and leveraging data to drive strategic decisions.

Required experience includes 6–10 years in related roles, strong research methods, and a proven ability to analyze customer and market dynamics.

Qualifications

• Proficient in advanced analytical processes and guidance.
• Ability to determine and analyze market trends to inform decisions.
• Advanced proficiency with research methods and tools.
• Strong commercial acumen and change-management insight.
• Experience conducting gap analyses to guide strategy.
• Deep knowledge of customer and market analysis methods.
• Familiarity with marketing systems, CMS, and analytics tools.

Responsibilities

• Needs Assessment - uncover emerging issues, stakeholders, and causes.
• Brand - oversee a defined area within the brand strategy.
• Marketing - develop or deliver plans for product/area under guidance.
• Data Collection and Analysis - use data from diverse sources to identify impacts.
• Data Management - manage data systems and core elements.
• Economic Research - contribute to an economic research program.
• Solutions Analysis - develop innovative solutions from complex data.
• Client and Customer Management (External) - manage key client relationships.
• Client and Customer Management (Internal) - partner with internal customers.
• Project Management - manage a portfolio of projects with supervision.
• Marketing Execution - plan and deliver significant marketing aspects.
• Strategic Partnering - manage segments of partnerships and negotiate.
• Stakeholder Management - engage stakeholders and ensure voice equity.
• Horizontal Leadership: Influence People - drive transformation within the unit.

Skills

Analytical process

Data collection & analysis

Research methods

Commercial acumen

Gap analysis

Customer & market analysis

Marketing systems & tools

Tools

Marketing automation platforms

CMS

Social media management tools

Marketing analytics platforms

Job description

RELX International is seeking a seasoned marketing specialist with deep analytical capabilities to apply theory to practice across a defined area. The role encompasses brand stewardship, planning and executing marketing initiatives, and leveraging data to drive strategic decisions.

Required experience includes 6–10 years in related roles, strong research methods, and a proven ability to analyze customer and market dynamics.