Senior Marketing Strategist & Analytics Leader

LexisNexis Legal & Professional group; Raleigh (NC); Hybrid; USD 115,000 - 192,000; Full time

Job summary

LexisNexis Legal & Professional group in the United States seeks a Marketing specialist who can apply theory to practice with deep knowledge in a defined area. The role involves end-to-end responsibilities, including needs assessment, brand oversight, and strategic marketing execution, guided by senior colleagues.

Focused on data collection and analysis, economic research, and cross-functional collaboration, you will manage internal and external client relationships and lead projects within a

Qualifications

• Substantial general work experience in a relevant field, typically 6–10 years.
• Experience supervising and directing people and resources for defined goals over 13 months to 3 years.
• Advanced ability to apply analytical methods and research techniques to support decisions.

Responsibilities

• Needs assessment to uncover issues, stakeholders, and barriers.
• Brand and marketing plan development within a larger strategy.
• Develop or deliver marketing plans for products or services under guidance.
• Collect and analyze data to identify trends and business impact.
• Manage data systems and key elements of data management.
• Deliver economic research plans with senior guidance.
• Develop innovative solutions by integrating diverse information sources.
• Manage internal and external client relationships with guidance.
• Partner with internal teams and senior colleagues on projects.
• Drive project portfolios and report to leadership.
• Execute marketing plans and strategies under supervision.
• Identify strategic partners and negotiate beneficial agreements.
• Engage stakeholders and maintain voice across projects.
• Show leadership to influence multi-stakeholder transformation within the unit.

Skills

Analytical Process

Data Collection

Research Methods

Commercial Acumen

Gap Analysis

Customer & Market Analysis

Marketing Systems & Tools

Action Planning

Needs Diagnostics

Negotiation

Verbal Communication

Brand Management

Stakeholder Management

Cultural Awareness

Job description

LexisNexis Legal & Professional group in the United States seeks a Marketing specialist who can apply theory to practice with deep knowledge in a defined area. The role involves end-to-end responsibilities, including needs assessment, brand oversight, and strategic marketing execution, guided by senior colleagues.

Focused on data collection and analysis, economic research, and cross-functional collaboration, you will manage internal and external client relationships and lead projects within a