Strategic Marketing Consultant

LexisNexis; Raleigh (NC); On-site; USD 115,000 - 192,000; Full time

Job summary

LexisNexis is seeking a marketing specialist in Raleigh, NC to apply theory to practice with deep knowledge in a specific area. You will independently perform the full range of responsibilities within the role, focusing on data-driven marketing and strategic collaboration across teams.

The role emphasizes needs assessment, brand management, marketing execution, and stakeholder engagement, with a strong emphasis on data collection, analysis, and cross-functional influence.

Qualifications

• Substantial general work experience together with comprehensive job related experience in own area of expertise to fully competent level.

Responsibilities

• Needs Assessment - Uncover emerging issues or needs, identifying potential causes, barriers, and key stakeholders, as well as related issues.
• Brand - Oversee a particular area, product, or service within the larger brand strategy. Work involves managing development or delivery (or both).
• Marketing - Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
• Data Collection and Analysis - Use data from a wide range of sources to analyze key themes and identify possible impacts on the business.
• Data Management - Manage key aspects of the data management system. This includes being responsible for developing or operating key elements of the system.
• Economic Research - Develop and/or deliver a plan for significant aspects of an economic research program, with guidance from senior colleagues.
• Solutions Analysis - Develop innovative solutions by integrating and analyzing complex and diverse information sources.
• Client and Customer Management (External) - Manage important client relationships with guidance from senior colleagues, or oversee relationship management with a group of more transactional clients and customers.
• Client and Customer Management (Internal) - Act as a business partner to important internal customers and manage relationships with them, while taking guidance from senior colleagues.
• Project Management - Manage a portfolio of projects while reporting to senior colleagues.
• Marketing Execution - Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
• Strategic Partnering - Manage specific segments of strategic partnering, identifying and establishing beneficial relationships with partners, and effectively negotiating partnering agreements.
• Stakeholder Management - Develop and implement stakeholder engagement plans for projects to identify relevant stakeholders, to develop positive stakeholder relationships, and to ensure that each stakeholder has an appropriate share of voice.
• Horizontal Leadership: Influence People - Drive influence in a complex setting, focusing on understanding multi-stakeholder interests, advocating ideas with passion and contagious enthusiasm to move the transformation agenda forward within the business unit.

Skills

Analytical Process Techniques

Data Collection and Analysis

Research Methods

Commercial Acumen

Perform Gap Analysis

Customer and Market Analysis

Systems and Tools - Marketing

Action Planning

Diagnoses Needs with Questions

Negotiation

Verbal Communication

Brand Management and Development

Stakeholder Expectation Management

Cultural Awareness

Tools

Marketing automation platforms

CMS

Social media management tools

Marketing analytics platforms

Job description

LexisNexis is seeking a marketing specialist in Raleigh, NC to apply theory to practice with deep knowledge in a specific area. You will independently perform the full range of responsibilities within the role, focusing on data-driven marketing and strategic collaboration across teams.

The role emphasizes needs assessment, brand management, marketing execution, and stakeholder engagement, with a strong emphasis on data collection, analysis, and cross-functional influence.