Strategic Marketing Consultant

Xtend, Inc; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Xtend is seeking a Marketing Consultant to transform business goals into practical marketing plans and data-backed recommendations. You’ll guide credit union clients and internal teams across audiences, channels, budgets, and measurement.

You’ll own KPIs, craft cross-channel strategies, and stay hands-on with execution while shaping brand positioning, messaging, and member journeys. A background in marketing, strong communication skills, and a collaborative mindset are essential.

Qualifications

• Approximately 2–5 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals, audiences, channels, budgets, and measurement.
• Strong client-facing, presentation, and written communication skills.
• Bachelor’s degree preferred; equivalent professional experience is equally valued.

Responsibilities

• Build strategic marketing plans that connect client goals to audiences, channels, budgets, timelines, and outcomes.
• Establish KPIs and measurement strategies before campaigns launch and improve recommendations based on results.
• Develop recommendations across paid, owned, and earned marketing channels.
• Participate in client discovery, planning, and performance conversations with Account Executives.
• Present recommendations to clients and respond to questions and viewpoints.
• Analyze campaign performance and turn results into actionable guidance.
• Stay hands-on with marketing execution when strategy intersects with implementation.
• Support brand positioning, messaging, personas, and member journeys.
• Write marketing portions of proposals and ensure deliverables can be executed.
• Manage multiple client priorities, deadlines, and documentation.

Skills

Marketing strategy

Client-facing

Presentation skills

Written communication

Team collaboration

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Outlook

Word

Excel

PowerPoint

Job description

Xtend is seeking a Marketing Consultant to transform business goals into practical marketing plans and data-backed recommendations. You’ll guide credit union clients and internal teams across audiences, channels, budgets, and measurement.

You’ll own KPIs, craft cross-channel strategies, and stay hands-on with execution while shaping brand positioning, messaging, and member journeys. A background in marketing, strong communication skills, and a collaborative mindset are essential.