Marketing Consultant

Xtend, Inc; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Xtend is seeking a Marketing Consultant to transform business goals into practical marketing plans and data-backed recommendations. You’ll guide credit union clients and internal teams across audiences, channels, budgets, and measurement.

You’ll own KPIs, craft cross-channel strategies, and stay hands-on with execution while shaping brand positioning, messaging, and member journeys. A background in marketing, strong communication skills, and a collaborative mindset are essential.

Qualifications

• Approximately 2–5 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals, audiences, channels, budgets, and measurement.
• Strong client-facing, presentation, and written communication skills.
• Bachelor’s degree preferred; equivalent professional experience is equally valued.

Responsibilities

• Build strategic marketing plans that connect client goals to audiences, channels, budgets, timelines, and outcomes.
• Establish KPIs and measurement strategies before campaigns launch and improve recommendations based on results.
• Develop recommendations across paid, owned, and earned marketing channels.
• Participate in client discovery, planning, and performance conversations with Account Executives.
• Present recommendations to clients and respond to questions and viewpoints.
• Analyze campaign performance and turn results into actionable guidance.
• Stay hands-on with marketing execution when strategy intersects with implementation.
• Support brand positioning, messaging, personas, and member journeys.
• Write marketing portions of proposals and ensure deliverables can be executed.
• Manage multiple client priorities, deadlines, and documentation.

Skills

Marketing strategy

Client-facing

Presentation skills

Written communication

Team collaboration

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Outlook

Word

Excel

PowerPoint

Job description

Description

Are you a marketer who likes building the strategy and getting your hands dirty bringing it to life? We’re looking for a Marketing Consultant who can turn business goals into practical marketing plans, make recommendations backed by data, and confidently guide clients through the why behind the strategy.

This isn’t a role where you’ll focus on just one channel. You’ll work across audiences, channels, budgets, measurement, brand positioning, and member journeys while partnering directly with credit union clients and our internal teams.

What You’ll Do

• Build strategic marketing plans that connect client business goals to target audiences, channel mix, budgets, timelines, and measurable outcomes.
• Establish KPIs and measurement strategies before campaigns launch and use results to continuously improve recommendations.
• Develop recommendations across paid, owned, and earned marketing channels.
• Participate in client discovery, planning, and performance conversations alongside Account Executives.
• Present recommendations to clients, explain your reasoning, and confidently respond to questions and differing viewpoints.
• Analyze campaign and channel performance and turn the results into actionable recommendations.
• Stay hands-on with marketing execution, particularly when strategy and implementation overlap.
• Support brand positioning, messaging, audience personas, and member journey and lifecycle mapping.
• Write marketing portions of proposals and collaborate with internal teams to ensure proposed work can be successfully delivered.
• Manage multiple client priorities, deadlines, documentation, and deliverables.
• Participate in quality reviews and provide constructive feedback on client work.
• Collaborate with specialists, analytics, operations, and account teams to create cohesive recommendations.
• Support onboarding, cross-training, and knowledge sharing across the team.
• Step in where needed and help solve problems as the team and business continue to grow.

What We’re Looking For

• Approximately 2–5 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals, audiences, channels, budgets, and measurement.
• Strong experience in at least one core marketing channel, such as email/lifecycle marketing, paid media, or paid search, with enough broader knowledge to plan across multiple channels.
• Understanding of marketing analytics, KPIs, attribution, and campaign performance.
• Experience with brand positioning, messaging, personas, customer/member journeys, or lifecycle marketing.
• Ability to work within a defined budget, prioritize investments, and explain marketing tradeoffs.
• Strong client-facing, presentation, and written communication skills.
• Ability to manage multiple clients or projects while meeting deadlines and raising concerns early.
• Comfortable collaborating with specialists and turning different perspectives into a clear recommendation.
• Ability to handle confidential client, employee, and business information appropriately.
• Proficiency with Outlook, Word, Excel, and PowerPoint.
• Credit union, banking, financial services, or other regulated-industry experience is a plus, but not required.
• Bachelor’s degree in marketing, communications, business, or a related field is preferred; equivalent professional experience is equally valued.

Why Xtend?

At Xtend, you’ll be part of a team that helps credit unions serve their members more effectively. We offer opportunities to learn, grow, and expand your expertise while working in a collaborative environment where your contributions make a real difference. If you’re looking for a career where you can use your accounting knowledge, strengthen your technical skills, and support organizations that serve communities across the country, we’d love to hear from you.

Requirements

Why Xtend?

At Xtend, you’ll be part of a team that helps credit unions serve their members more effectively. We offer opportunities to learn, grow, and expand your expertise while working in a collaborative environment where your contributions make a real difference. If you’re looking for a career where you can use your accounting knowledge, strengthen your technical skills, and support organizations that serve communities across the country, we’d love to hear from you.

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

Xtend operates in a professional office building setting. Some job assignments at Xtend are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Notice

This job description is not intended to be, nor should be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what Xtend has defined this position to be. Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job, or the job for which they have applied, must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend, thereafter, will make all reasonable accommodations unless to do so would pose an undue hardship. Xtend is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.